AI for Marketing Leaders with Andy Lark - Workshop

Friday 22 May 2026 | 9.00am - 3.00pm | Sydney | Soho Room, Doltone House Jones Bay Wharf

AI for Marketing Leaders - with Andy Lark

AI is redefining the strategic mandate of the CMO.

Beyond productivity gains, generative AI, predictive analytics and autonomous marketing systems are reshaping how organisations go to market, personalise experiences at scale, forecast demand and allocate budget.

This workshop equips CMOs and senior marketers leading teams with the frameworks, practical use cases and governance models required to harness AI responsibly and commercially. Participants will explore the highest-impact applications across B2B marketing, learn how to build an AI-enabled operating model, and leave with an actionable roadmap they can immediately implement within their teams.

Who should attend The AI for Marketing Leaders workshop:

This workshop is designed specifically for senior marketers leading teams, who are responsible for shaping strategy, driving growth, and leading team and organisational transformation. It is ideal for:

Chief Marketing Officers (CMOs) & Heads of Marketing - Leaders who need to understand how AI reshapes marketing strategy, team capability, budgets and executive expectations.

Leaders who want to get their marketing teams AI-capable and using cutting-edge AI tactics.

Workshop outline:

Led by Andy Lark, the CMO who helped build Xero into a global software company, reset Commonwealth Bank’s brand and digital experience, lead Dell marketing globally, and co-authored the bestseller “Augmented,” you’ll learn from someone who’s actually built AI-first companies.

  1. The New AI-Enabled CMO

Key capabilities CMOs need: data fluency, automation strategy, change leadership

Understanding the current AI landscape: GenAI, predictive AI, marketing automation, personalisation engines

Turning their marketing teams into a competitive advantage

AI-augmented marketing team models

 

2. Building an AI-Enabled Marketing Operating Model

Team & Talent: Reskilling marketers: AI copilots, prompt engineering, data thinking. New roles: Marketing AI Lead, Automation Strategist, Data Translator

Processes & Workflows: AI-infused campaign workflows, Governance and standard operating procedures (SOPs), Creating reusable prompt libraries

Technology & Data Foundation: Requirements for genAI, predictive AI and automation tools, Integrating AI with existing martech and CRM stacks, Data readiness assessment

 

3. Risks, Ethics & Governance for CMOs

Brand safety, hallucinations, accuracy, copyright

Data security and customer privacy

Responsible use policies for marketing teams

Setting boundaries & oversight frameworks

 

4. High-Impact AI Use Cases for B2B Marketing Leaders

Brand & Positioning: AI-assisted audience research, competitive intelligence and category mapping, Crafting messaging using LLM-driven insight extraction

Demand Generation: Predictive lead scoring models, AI-driven segmentation, intent modelling, and content personalisation, Campaign optimisation: message testing, channel mix modelling, creative iteration

Content & Thought Leadership: GenAI for content scaling (without damaging brand quality), Automating research, outlines, drafts, repurposing assets, Human + AI creative workflows

Customer Experience & ABM: Auto-personalised ABM plays, AI-enhanced intent detection and buying-group orchestration, Next-best-action modelling across the customer journey

Customer Operations: AI-enhanced CRM hygiene, pipeline forecasting, churn prediction, Smart dashboards and automated insights for exec reporting

 

 

4. Executive Discussion: Leading AI Change

How to drive executive alignment & budget support

Communicating AI strategy to the board/leadership team

Building cross-functional partnerships with Sales, Product, Data & IT

Setting boundaries & oversight frameworks

Lessons from early adopters: what works, what fails

 

Final Deliverables

Participants leave with:

A CMO-level AI strategy & roadmap

A set of high-performing prompts tailored for your teams

An AI governance and risk-mitigation checklist

Templates for AI-driven content, campaigns and forecasts

Max 30 places available - Register Now!
andy lark hositng an AI in marketing workshop in sydney australia 2026

Your Workshop Leader:

Andy Lark is a Renowned Australian Technology Futurist, Specialist in AI, Entrepreneur & Global Marketer

He's the Former CMO of CBA, Xero & Foxtel

He helped build Xero from a startup into a global software company, launched apps used by millions, transformed Commonwealth Bank’s brand and digital experiences, and created one of the world’s largest eCommerce sites at Dell.

Andy leads the application of AI in marketing. He has built multiple AI-first startups and advises global brands on AI strategy.

He is regularly ranked among the Top 100 CMOs and digital leaders worldwide and co-authored the bestseller “Augmented.

His work earned him the New Zealand Government’s World Class New Zealander Award and the Flying Kiwi Award for the NZ Hi-tech sector.

Only 30 places available - Register Now!
Limited Places Available - Register Now!