The 5 biggest challenges faced by B2B marketing leaders in 2021!
Brought to you by the B2B Marketing Leaders Forum, Marketo Engage and ON24, during each of these five sessions our B2B CMO speakers will share their personal learnings, experiences and practical advice.
Session 1: Leadership – Tuesday, 9 March 2021 (Access on demand)
Session 2: CMOs’ ABM Confessions – Tuesday, 23 March 2021 (Access on demand)
Session 3: Data, Insights and Segmentation Strategies at Scale – Tuesday, 20 April 2021 (Access on demand)
Session 4: Demand & Pipeline Generation in saturated digital markets – Tuesday, 18 May 2021, 1pm AEST (Access on demand)
Session 5: Attribution, Reporting and the Funnel for Predictive Insights and Forecasting – Tuesday, 22 June 2021, 1pm AEST
2020 was an unparalleled year for everyone, but particularly Marketers. Never before have businesses relied so heavily on the knowledge of the marketing department to guide the digital transformation and shifts of organisations to get through the pandemic to survive and thrive.
Join B2B Marketing Leaders Forum, Marketo Engage and ON24 for this insightful and exclusive CMO Series. We are bringing senior marketing leaders together to share experiences, discuss some of the challenges that CMOs are facing right now and where they are focusing their attention in 2021.
This five part series will dive into the hottest topics for B2B CMOs in 2021. Join Emma Roborgh and a wonderful array of CMOs as we exchange thoughts, strategies and ideas to help navigate the Marketing role in 2021 and beyond.