2020 REVENUE GENERATION MATURITY IN APAC

– Clearly showing the business how marketing is going to deliver revenue (including during the Pandemic)

During her hugely popular presentation at last year’s B2B Marketing Leaders Forum in Sydney, Hexagon’s Head of Marketing APAC, Ljubica Radoicic explained how she’s transformed her marketing department from a cost-centre to a revenue-driven function by applying the principles of the “The Revenue Generation Maturity Framework™” developed by The Growth Engine (USA).

Her initiatives of clearly showing the business how marketing is going to deliver revenue and growth are now getting deployed world-wide throughout Hexagon, a company larger than General Electric.

In late 2019, Ljubica teamed up with The Growth Engine (USA) Founder Eve Chen and the B2B Marketing Leaders Forum to conduct a world- first industry benchmark study to examine key drivers of revenue performance in APAC marketing teams.

In advance of the 2020 B2B Marketing Leaders Forum in October, we are excited to share with you key highlights of this study together with an expert panel discussion, featuring marketing leaders who have been through this transformation journey to secure marketing a seat at the leadership table.

Join Founder and CEO of B2B Marketing Leaders Forum, Emma Roborgh for this free webinar.

B2B MARKETING LEADERS VIRTUAL FORUM

On the originally planned dates for the B2B Marketing Leaders Forum APAC 2020 you can now join us for an online, virtual Forum, same time but your place.

As we have to wait until end of October for the physical Forum, we’ve decided to still see each other in May by bringing you our community online.

In partnership with ON24, we’re bringing a smaller version of the conference to your home — no matter where in APAC your home might be.

THE ALL-DIGITAL B2B PERSONA & JOURNEY MAP IN LIGHT OF THE PANDEMIC

B2B Persona Development and Customer Journey Mapping have become a favourite tool for visualising every experience your customers have with you.

During the Pandemic’s all digital world, all physical touchpoints such as physical events and sales meetings are all gone, and needs replacing with digital touchpoints.

During this webinar B2B marketers will share how they’ve adapted their Persona and Journey Maps.

We’ll discus:

• The importance of understanding your customer journey across all physical and digital touchpoints
• Replacing physical with digital touchpoints.
• Tapping into the organisation’s insight, experience and data to map out the new customer journey
• B2B Persona Development
• How to execute on your all digital journey maps

Join Founder and CEO of B2B Marketing Leaders Forum, Emma Roborgh for this free webinar.

ADAPTING TO AN ALL DIGITAL WORLD DURING THE PANDEMIC – YOU’RE NOT ALONE!

Join us during this live webinar as three B2B Marketing Leaders share how they’ve been impacted, what changes they’ve seen to their marketing departments and budgets, how they’re adapting to this new world and what their new plans for 2020 looks like.

We’ll be discussing:
• As marketers we’ve all had to pretty much overnight re-write our 2020 marketing plans.
• How and what, if at all, are you communicating with your customers and prospects
• How to stand out through an even more cluttered digital world
• Go to market and Demand Gen campaigns
• Shifting channel strategies, plans, budget and resources
• Keeping your teams motivated during the crisis

Join Founder and CEO of B2B Marketing Leaders, Emma Roborgh and 3 B2B CMOs for this free webinar.