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Learn how your fellow B2B marketers are continuously adapting their marketing in 2020 and beyond!
Registrations close 18 August!
We are very excited to announce that the 3rd annual B2B Marketing Leaders ASIA Forum marketing event will be held as a Virtual Forum this year on the 19-20 August.
This means that for the first time, you and your team across all of Asia will be able to attend this marketing event together, whether you’re based in Singapore, Hong Kong, Japan, Korea, Indonesia, Philippines, China, India, Vietnam, Thailand, Taiwan and more.
From the feedback we received from the Virtual Forum in May, we’ve extended each session to 40min allowing much more interaction and time for Q&A.
This also gives us the chance to dig deeper into topics like:
Sharing best practices and lessons from leading companies “born and bred” in Asia
Managing global HQ expectations and local Asian interplay
Inspiring Marketing Leadership and leading teams across Asia – advice for emerging leaders
Is your sales and marketing handshake in perfect alignment, what about during the Pandemic?
Moving from being the colouring-in department to strategic advisors, but what if you or your boss does not sit on the Executive leadership team?
Pivot, pivot, pivot and constant change – the new normal for B2B marketing strategies
The new future of digital marketing - learn how companies are transforming their marketing by delivering engaging digital experiences across the entire buyer’s journey.
Content Marketing that cuts through the digital clutter - Do you have your content mapped to the new-all-digital customer journey?
Martech for Predictive Analytics - The funnel for predictive insights and forecasting
CX - B2B Marketers role in creating Customer Centric Cultures
CX – Marketing as owners of Customer Experience – the blueprint which see personalised, end-to-end, friction free customer journeys.
ABM – Practical examples of Strategic Account Based Marketing & ABM at Scale
Brand – The opportunities for building brand during the pandemic
B2B CMOs’ budget expectations and priorities for 2021
New channels and initiatives in which CMOs are investing to reach their target customers
Industry break out tracks for B2B Marketers in Banking & Financial Services, Professional Services, Manufacturing and more
Emma Roborgh
Founder & CEO
B2B Marketing Leaders Forum
Assaf Tarnopolsky
Forum MC – Director, Marketing Solutions – South East Asia, North Asia & Japan
LinkedIn
Ann Sung Ruckstuhl
SVP and Global CMO
Unisys
Transforming customer experience and accelerating growth by bringing a silicon valley start-up mindset to a 146-year-old B2B IT company.
Having led seven and successfully exited four Silicon Valley start-ups and worked for five Fortune 1000 companies like HP, eBay, Sybase (now SAP), Symantec and now Unisys, Ann has earned the reputation as a game changing CMO skilled at business and marketing transformations.
Three years ago she joined 146 year old Unisys, which hadn’t seen growth since 2003, to lead their re-invention. Since then, Unisys has delivered quarter after quarter of growth and best-in-class NPS.
In this session Ann will share:
Ann will also share the increasingly important role of the CMO during the pandemic with focus on:
Natalie Truong
CMO ASIA
Mercer
Natalie is known to the B2B Marketing Leaders Forum as not just an inspirational speaker but for always sharing real-life and practical examples and war stories.
One B2B marketer from our Sydney Forum in May this year said “We need more marketing leaders like Natalie like this as role models in the industry.”
As CMO of 11 markets in Asia, during this session she’ll share:
Iris Chan
Marketing Director, Asia Pacific & Japan
Seismic
The economic and human impact of COVID-19 have completely disrupted the B2B go-to-market playbook, pivoting everything to virtual. As organisations continue to navigate through these unpredictable business conditions, what do marketing and sales reps need to do differently together to engage buyers in this increasingly crowded digital landscape? How do marketing leaders build the right capabilities in the revenue engine to combat uncertainty and fast-track business recovery?
Iris Chan, Seismic, Marketing Director, Asia Pacific and Japan will share insights on:
Helen Kim
Senior Director of APAC Marketing
Red Hat
Sarah Tucker
Head of APAC Marketing
LinkedIn Marketing Solutions
Since the cancellations of physical events and face-to-face meetings, as B2B marketers we’ve all had to pretty much overnight re-write our 2020 marketing plans, not only once or twice but constantly.
With a strong focus on how they’re filling pipeline gaps from the loss of events, these three B2B CMOs will share what’s worked and what hasn’t worked in their new Covid-19 adapted marketing strategies.
They’ll also share:
Mark Bornstein
VP of Global Content Marketing
ON24 (USA)
In a digital-first world, audiences are looking for something different. A modern digital marketing strategy has to go beyond spam and deliver experiences that are authentically human.
Join us for “The New Future of Digital Marketing” and learn how companies are transforming their marketing by delivering engaging digital experiences across the entire buyer’s journey. You will learn:
It’s time to stop annoying your audiences and start engaging them.
ABM – Practical implementations of strategic Account Based Marketing and ABM at scale.
This 60min interactive session will focus on the practicalities and realities of implementing an effective ABM program and ROI performance measurement– less on the theory/thinking, more on the doing!
During this session we’ll cover strategic Account-Based Marketing where the focus is on creating and executing highly-customised marketing plans for target accounts and/or less-customised programs for clusters of accounts with similar issues and needs.
Can we implement ABM with some scale? We will discuss the one2one, one2few and one2many scenarios, and systematic ABM where B2B marketers leverage technology to tailor marketing campaigns for specific named accounts at scale. ABM scale is made possible due to the latest technologies that enable razorfine targeting, analytics, and engagement across large target segments of identified accounts. We will discuss the key steps in activation including target lists, hyper-personalisation, internal orchestration and the ‘account view’.
We’ll be dedicating 30min to answering your questions during this highly interactive session.
Session sponsored by:
Moderator:
Vikram Kumar, Senior Director, Strategy & Consulting, Verticurl
Borko Kovacevic
Chief Operating and Marketing Officer
Microsoft Singapore
Natalie Mendes
Head of Account Based Marketing (ABM) for Strategic and Large Enterprise Customers – APAC
SAS
The opportunities for building brand during the pandemic
With so much noise happening in market around COVID, the panel will discuss the opportunities they see during this pandemic in reinforcing their positioning in market and how they are supporting their industry and customers for long term success.
The panel will share real life examples of their brand campaigns and strategy.
We’ll also be covering:
Session Sponsored by:
Andrea de Vincentiis
Regional Head of B2B Marketing APAC
HSBC
Julie Walker
Head of Marketing APAC
Slack
Julia Clyne
Head of Media Sales & Marketing Solutions, APAC
The Wall Street Journal
THE FUNNEL FOR PREDICTIVE INSIGHTS AND FORECASTING
With a well aligned and integrated martech stack, clear processes and responsibilities marketers are able to clearly predict marketing’s contribution to revenue months or quarters in advance.
During this session we’ll discuss the funnel structure, metrics, attbritution and reporting and its impact on budgeting and the end of marketing as the colouring-in department.
Session sponsored by:
Moderator:
Kenneth Goh, Senior Director, MarTech, Verticurl
Genevieve Yeep
Head of Digital, APJ
Dell Technologies
Content Marketing that cuts through the digital clutter
During this highly interactive 60min session we’ll be discussing:
Sophia Ong
Vice President Marketing, Electronics
ST Engineering
B2B Marketers role in creating Customer Centric Cultures
Marketing’s role in building customer-centric cultures that consistently predict enhanced, sustainable business results.
It has been argued that CX is what marketing is all about; that the two terms are in fact synonymous. Customer Experience needs to be championed by Marketers and supported by the C-Suite.
If this is the case, then the CMO should play a pivotal role in CX strategy be the custodian of customer experience. It falls on the shoulders of the CMO to be the voice of the customer into the business and aligning all cross-functional teams around the customer.
This session will focus on the Marketers role in building Customer Centric Cultures
Nick Reynolds
VP & CMO
Johnson Controls-Hitachi
Yvette Templar
VP Marketing APAC
Allied World Insurance
Borko Kovacevic
Chief Operating and Marketing Officer
Microsoft Singapore
Nicole Worthington
CMO Asia Pacific
JLL
Pete Nuchanatanon
Head of Marketing Business, Enterprise and Financial Group
Grab
Grab a drink and join us for this interactive, virtual networking. The chat will be open so make sure you bring your questions for the panel.
With focus on the CMO as a Business Leader we’ll be discussing:
During this session we’ll also be covering:
Emma Roborgh
Founder & CEO
B2B Marketing Leaders Forum
Tricia Weener
Global Head of Marketing B2B, Commercial Banking
HSBC
Mark Phibbs
VP Global Marketing Insights and Analytics & APJC Marketing
Cisco
As Alumni of the Marketing Academy’s Fellowship Program, both Tricia and Mark have completed the highly selective and immersive CMO to CEO leadership journey and board-level executive coaching programme led by global CMO leadership expert Thomas Barta.
During this session we’ll be discussing two parts of Leadership:
First, with focus on Personal and Inspiring Leadership – Developing and mobilising the most powerful marketing team for your organisation across Asia and the world.
Next, we’ll discuss Marketing Leadership.
For CMOs to be a recognised driver of revenue and growth, they need to earn the trust of their CEO to deliver on business objectives. Marketing leadership expert Thomas Barta sums it up as “Marketers must stand for growth, or they stand for nothing”.
Please download the partnership prospectus if you have a solution or service that helps B2B marketing leaders increase revenue and growth.
Pamela Cass
Global VP of Field Marketing & Demand Generation
VMWare
Pam leads global demand generation across the Americas, Europe, and the Middle East (EMEA) as well as the Asia Pacific and Japan(APJ) which include VMware’s entire demand generation process from strategy to creation to execution, including field marketing and events.
She is the first such senior global leader who is managing Americas, EMEA based outside the US. As organisations transition towards an increasingly distributed workforce in a post COVID world, this is welcome move in the B2B marketing community that is largely based in the US for tech companies.
During this session she’ll share:
Jamshed Wadia
Director, Marketing – Customer and Marketing Experiences Group, Asia Pacific and Japan
Intel
Vikram Kumar
Senior Director, Strategy & Consulting
Verticurl
– THE ROCK SOLID MARTECH STACK AND GOVERNANCE
Intel, previously a predominantly PC and consumer business has over the last years gone through a huge transformation shifting its focus to supporting large Enterprise businesses with Data Centres, IoT and AI solutions.
This shift included developing the B2B marketing capabilities and building the Regional Marketing Centre of Excellence, the team serving the Marketing and Customer Experience teams across all business units.
As the Director of the Regional Marketing Centre of Excellence, Jamshed’s team owns the Rock-Solid Martech stack behind the seamless and friction-free digital marketing experiences.
He’ll share how his team provides:
Jamshed will also share:
Sponsored by:
Yukiko Yamaguchi
Global CMO Connected Solutions
Panasonic Corporation
Recently named “One of Japan’s most distinctive corporate leaders” in an interview in Forbes Magazine with marketing leadership expert Thomas Barta, Yuki was recruited from IBM 2,5 years ago to drive Panasonic’s B2B business transformation strategy to become more customer focused.
With an historically strong sales-led organisation which saw marketing as a support function only responsible for PR and events, there was certainly no understanding of marketing’s contribution to the business.
Reporting directly to the CEO and part of the board, Yuki will share how she set out on building a modern marketing team and global marketing organisation from scratch.
She will share:
Building brand and managing transformation, change and growth in professional services
Each panelist will present a case study followed by 20min Q&A with the audience
Rachael Milford
Partner – Global Head of Strategy & Investor Marketing and Head of Marketing & Communications, Asia Pacific
Controlrisks
Madhavi Kale
Global Head Consumer and Client Insights, Energy and Resources
Sodexo
Panellists will share their main challenges and opportunities as B2B marketers in IT, Software, Tech including:
Helen Kim
Senior Director of APAC Marketing
Red Hat
KP Unnikrishnan
VP Marketing JAPAC
Palo Alto Networks
Panellists will share their main challenges and opportunities as B2B marketers in Banking, Insurance and Financial Services
Yvette Templer
VP Marketing APAC
Allied World Insurance
Panellists will share their main challenges and opportunities as B2B marketers in Manufacturing
One Customer, One Experience, One Organisation
During the CX session on day one we focus on the marketers role in building Customer Centric Cultures and the importance of Employee Experience.
During this session we’ll focus on the marketing controlled experiences which see personalised, end-to-end, friction free customer journeys.
This session will focus on:
Registrations close 17 August!