DIGITAL REBOOT: FIVE THINGS YOU CAN DO NOW
New research shows that manufacturing companies will be generating at least 50% of their sales through digital platforms within two years. In this 20-min talk, we examine five strategies and digital solutions that leading organisations have adopted that are accessible, inexpensive and can be actioned today.
For the last ten years, Adobe has surveyed tens of thousands of senior executives each year to reveal the most significant shifts in our industry. This year’s report has just been released, and it comes as no surprise that growth is back on the agenda for business.
But there’s a catch. We can see a divide clearly emerging in businesses across the region.
Digital transformation is bringing marketers into the boardroom and agile, customer-driven organisations are reporting long-term growth.
But those slow to digitise or to take advantage are wrestling with the speed of change and showing a really dangerous lack of resilience.
During this session we’ll discuss how marketers in manufacturing use:
- Speed to insight: Using real-time insights to take a stand
- Data-driven leadership: Transforming teams by discovering and removing friction points
- Serving with empathy: Creating experiences to emotionally engage your customers
- Purpose-driven business: Making a difference where it truly counts for customers and employees