B2B Marketing Leaders Forum ASIA 2024 | 21-22 Aug

Thank you to our 2024 speakers:

Divya Gupta

Head of Digital Revenue APAC

Data-driven digital demand and revenue growth
Karen Hopkins

Future of Transformation – Global Program Leader (Former Global CMO)

Leading transformation and 2500 marketers globally
Liz Fendt

Global Chief Marketing & Sales Officer

From CMO Asia to Global Head of Sales & Marketing
Joanna Kalenska

MD, Global CMXO

Marketing leadership - How to be the CEO's most valuable strategic partner
Joyce Moy

VP Marketing APJC

Marketing leadership & the evolution of field marketing
Adeline Ong

SVP, Head of Group Strategic Communications and Branding

How do you build your “Board, CEO and CFO friendly” brand strategy
Priscilla Kim

VP Marketing & Communications APAC

Bringing Creativity, Martech & Business Strategy together
Adeline Goh

CMO

"The P&L CMO” – Driving business revenue with sustainable profits through P&L ownership
Elaine Wu

VP & Global Head of Marketing

AI and the impact to the future marketing
Robin Seow

Head, Enterprise Marketing & Innovation Enterprise

The Future of Work - creating efficiencies for Marketing Teams
Donna Liew

Asean Regional Leader and Director, Brand, Marketing and Communications

HQ/corporate & regional alignment - from global to region to countries
Lisa Ortner-Ghouze

Global Head of Marketing, Financial Markets - Corporate and Investment Banking

The art of internal stakeholder management
Eva Ford-Murphy

Global Head of External Communications

Top of funnel brand, reputation, content and thought-leadership in manufacturing
Sophie Neate

Global Head of Digital Marketing & Content

Full funnel, multi-channel. The approach when driving commercial outcomes in manufacturing
Choi Fun Ching

VP Integrated Marketing Management, APJ

Career advice for emerging marketing leaders
Edwina Sullivan

Head of Marketing & BD APAC, Chair ICON Singapore

B2B Marketing in Professional Services
Lisa Sim

VP Marketing JAPAC

AI in Marketing & ABM transformation
Lit Yang Quek

Director Demand Center APJ

Demand generation, ABM and focus on buying groups
Michelle Tan

Global Head of Martech Operations

How MarTech Operations ensures marketing's respected impact to the business
James Butler

Head of Customer Advocacy APJ

Driving Customer Loyalty, Advocacy & Awards - building a connected community of loyal brand advocates
Harshana Ariyaratne

CMO

Brand to Demand –From zero to hypergrowth by focusing on brand proposition and build; coupled with key audience content and comms
Luke Soon

Partner, Asia Pacific Digital Assets & Author of “Genesis: Human Experience in the Age of AI”

AI in B2B Marketing - Managing trust equity
Wendy Walker

VP Marketing ASEAN

B2B brand & creativity – lessons from Cannes Lions
Jazz Leong

Head of Marketing APAC

Revenue Marketing and AI Infused ABX
Bo Yi Tay

Regional Director, B2B Customer & Product Marketing

Sales, BDR and Marketing Alignment - implications when marketing carries sales targets and shared KPIs
Nishi Seth

APAC Industry & Solutions Marketing Lead

Myths about revenue marketing debunked
Ian Cheng

VP, Head, Marketing & Communications Singapore

Maximising marketing efficiency – the future of work
Sophia Ong

APAC Marketing Lead

Building brand. Managing transformation, change & growth in professional services
Jezmynn Koh

VP Marketing APAC

Strategy & GTM Leadership - from short term tactical to longterm strategic thinking
Adeline Koh

Head of Marketing-Asia Pacific

Strategy & GTM Leadership – Moving from short term tactical to longterm strategic thinking
Anirudh Samantaray

Director of Marketing, Asia Pacific

Revenue marketing & account based experience
Luca Destefanis

VP Marketing, Campaigns & Digital

Brand in B2B - The balance between brand, performance and revenue investments
Burzeen Vakil

Head of Marketing APJ

Priorities for 2025 and beyond – still the year of doing more with less?
Jennie Johnson

Head of Marketing, GrabAds

Growth: How to gain greater accountability for, and embracing growth as our North Star
Lisa Goh

Director of Marketing, Asia Region

Driving ABM, Demand, Customer and Partner Marketing across Asia and Japan
Su-Ren Neo

Head of Marketing, Asia Pacific

The Future Of Personal, Data-driven B2B Marketing
Catherine Swee

VP, Head of Marketing & PR

Stretching small teams, budgets & resources – doing more with less
Abigail Crosby

Managing Director

Strategies for fostering a courageous mindset within B2B marketing, enabling adaption and innovation, to unlock new opportunities
Jake Hird

VP Strategy & Solutions, APAC

Stop marketing and start mattering: using customers to find competitive advantage
Ab Gaur

Global Chief Technology & Data Officer

Bringing Creativity, Martech & Business Strategy together– the future of personal, data-driven B2B Marketing
Gus Wick

Business Director ASEAN

High Impact ABM - Unlocking the strategic secrets for capturing high-value accounts
Stuart Jaffray

Managing Director

Late to the Buying Party? Opportunities for B2B Marketers to create a competitive edge for their brands
Catherine Toms

Digital Marketing Strategist, AI Workshop Leader & Trainer

AI in marketing - the state of AI adoption across Asia's B2B marketers
Rajhev Rajkumar

Director Strategic Growth

Forum Chair and MC - Creating executive engagement
Kristy Kelly

Managing Director

Helping B2B marketers secure larger budgets and a firm seat at the leadership table
Emma Roborgh

Founder & CEO

Turning marketing departments into revenue generating machines