THE GROWTH ENGINE BEHIND ATLASSIAN - GROWTH ACCELERATION WITH FOCUS ON THE ENTERPRISE MARKET - Live from Silicon Valley

Australia’s most successful start-up, Atlassian makes collaboration software powering teamwork. After only 15 years Atlassian has over 150 000 global customers ranging from startup to enterprise including 85 of the Fortune 100 such as NASA and Tesla.

Atlassian’s Silicon Valley based, Global CMO, Robert Chatwani is joining us LIVE from San Francisco. During this fireside chat with Duncan Egan, VP of Marketing, Adobe, you’ll learn:

• Known as pioneering the “no salesforce” software model, a model copied by others, most notably Slack, Robert will share Atlassian’s growth success to date including how they initially positioned for growth outside of Australia
• How nine in 10 new customers still come directly through its self-service channels and how Atlassian behaves more like an e-commerce business than a global B2B tech giant
• The focus on growth acceleration in 2020 and beyond and the balance of appealing to traditional customers while seeking and servicing the enterprise market
• How they associate investments to growth

BECOMING THE SIGNAL IN THE NOISE

Digital has exploded. Customers, digital tools and marketing have evolved at breakneck speeds. Today, businesses need to know how to rise above the noise and connect with customers and prospects. With so much competition, companies struggle to fine-tune their marketing and customer experience strategies.

Join Adobe’s Head of APAC Commerce Marketing, Nicholas Kontopoulos, and discover how to amplify your signal by:

• Standing out in the explosion of business-gone-digital
• Putting the power of People, Process and Purpose behind your technology
• Learning how Adobe puts this into practice

Session sponsored by:

EIGHT MONTHS INTO THE COVID ECONOMY - LESSONS LEARNED AND PRIORITIES FOR 2021

Eight months into the COVID economy, we’ve learned a lot about pivoting, agility, resilience, and creativity.
Now, amid the continuing economic uncertainty and the need to begin thinking about 2021, it’s time to take stock of lessons learned and set priorities for 2021.

During this panel discussion, our B2B Marketing Leaders will explore:

• The most important lessons learned from the last eight months and the essential priorities for the next six and beyond
• Looking back – How the unique economic events during the pandemic impacted marketing budgets and priorities in 2020
• Their plans and budget for 2021
• Is it possible to future-proof planning when so much is still uncertain?

Session sponsored by:

COFFEE BREAK

CMO Panel discussion

During this session you’ll hear from CMOs from Australian HQ companies :

SiteMinder – Australia’s latest tech Unicorn selling software to HOTELS! – scaling and growth through the pandemic
LEAP Legal Software – Launched in 1992, today LEAP is the world’s largest provider of legal practice management software for law firms across Australia, UK and the US.
Class – Cloud software solutions for the Australian wealth industry since 2009.

• Futureproofing the role of the CMO
• Communicating to the leadership team and board on the importance of investing in marketing during a recession
• Inspiring Leadership – keeping your team and yourself productive and motivated
• Executive Engagement – Looking back on 2020, what does bottom of the funnel executive C-suite engagement (“golf, wine and dine”) look like and what’s working?
• Field marketing and event planning and budgeting for 2021

Session includes 15min Q&A so please have your questions ready for our panellists!

FIRESIDE CHAT: FROM CEO ADMA TO B2B CMO AT IBM ANZ – BRINGING A CEO MINDSET INTO THE CMO ROLE

During this fireside chat, Jodie will share how having led a successful turnaround as CEO of ADMA, her transition to the CMO role at IBM came with the need to adapt to a company with 108 years of tradition and hierarchy baked in.

In this session she’ll share:

• Lessons learned from the transition from CEO to CMO
• How to break down the silos when you’re a functional leader
• Practical tips for linking the marketing function with the business strategy
• How her experience as an entrepreneurial leader at ADMA has helped in her CMO role