27 October 2020 | 9am - 1pm AEST

B2B MARKETING LEADERS VIRTUAL FORUM

Hear Atlassian's Global CMO live from San Fran and join us for half a day of B2B CMOs discussing their focus for 2021!

Access Recordings to B2B Marketing Leaders Forum 2020

For registered attendees only.

Our 2020 Speakers Included

The end of 2020! - Focus on strategies, budgets and plans for 2021

  • Robert Chatwani Global CMO Atlassian B2B Marketing Leaders Conference Sydney

    Robert Chatwani

    Global CMO
    The Growth Engine Behind Atlassian - Growth Acceleration with Focus on the Enterprise Market
  • Rachael Powell cmo B2B Marketing Conference Sydney Australia 2020

    Rachael Powell

    Global CMO & Chief Customer Officer
    The CMO as owner of Sales, Marketing, Customer and People - for Customer Experience and Centricity
  • Mark renshaw cmo siteminder speaking at b2b marketing conference sydney australia

    Mark Renshaw

    Global CMO
    International expansion and global growth at Australia's newest tech Unicorn
  • Jodie Sangster CMO IBM at B2B Marketing Conference Sydney Australia 2020

    Jodie Sangster

    CMO
    Bringing a CEO Mindset into the CMO role
  • tori starkey b2b marketing leaders conference australia

    Tori Starkey

    CMO - Class Financial Services Software
    Futureproofing the role of the CMO
  • Alexandra Steadman cmo leap legal b2b marketing

    Alexandra Steadman

    Global CMO - LEAP Legal Software
    Inspiring Leadership – Building thriving teams globally
  • Leandro Perez vp and cmo asia pacific salesforce spekaing at b2b marketing conference in sydney australia

    Leandro Perez

    VP & CMO Asia Pacific
    Eight months into the COVID economy - lessons learned and setting priorities for 2021
  • Duncan Egan - VP Marketing APAC - Adobe

    Duncan Egan

    VP Marketing, APAC
    Fireside chat with Atlassian's Global CMO, Robert Chatwani
  • Prue Cox - LinkedIn - B2B Marketing Leaders Forum APAC 2020 October 27

    Prue Cox

    Director Marketing Solutions
    Lessons learned and the priorities for 2021
  • nicholas kontopoulos cmo b2b conference

    Nicholas Kontopoulos

    Regional Head, DX APAC Commercial Marketing
    Standing out in the explosion of business-gone-digital!

The end of 2020! - Focus on strategies, budgets and plans for 2021

A half day virtual snapshot of APAC's largest B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement!

Due to COVID-19 and the restrictions in place, APAC’s largest  in-person B2B Marketing conference normally held yearly in Sydney has been postponed until 26-27 May 2021.

While we wait for the return of in-person events we hope you’ll be able to join us at this half-day virtual, all-live event where you’ll get a snapshot of the speakers and content you’ll normally meet at our events.

Eight months into the COVID economy, we’ve learned a lot about pivoting, agility, resilience, and creativity.

Now, amid the continuing economic uncertainty and the need to begin thinking about 2021, it’s time to take stock of lessons learned and set priorities for 2021.
Is it possible to future-proof planning when so much is still uncertain?
During this 9am – 1pm  virtual event, our B2B Marketing Leaders will explore the most important lessons learned from the last eight months and the essential priorities for the next six and beyond.

In addition, these  interactive sessions will cover:

LIVE from Silicon Valley - In this fireside chat with Atlassian's Global CMO, Robert Chatwani will share the story behind Atlassian's growth success to date including how they initially positioned for growth outside of Australia and their current focus on growth acceleration with focus on the Enterprise market

Fireside chat with Former ADMA CEO Jodie Sangster where she'll share her personal journey from CEO to CMO and the CEO mindset she's brought to her role as CMO ANZ at IBM

Xero's Global CMO Rachael Powell will share how she in 2018 was tasked with driving Xero's Global Customer Experience Strategy resulting in Customer, Marketing, Sales and People/HR reporting to her - to deliver on the promise of a truly customer centric organisation

And much, much more. Every session is LIVE and followed by 15min interactive Q&A so have your questions ready!

Program: Tuesday 27 October 2020

09:00am AEST

Robert Chatwani Global CMO Atlassian B2B Marketing Leaders Conference Sydney

Robert Chatwani
Global CMO
Atlassian

Duncan Egan - VP Marketing APAC - Adobe

Duncan Egan
Vice President of Marketing, Asia Pacific & Japan
Adobe

THE GROWTH ENGINE BEHIND ATLASSIAN - GROWTH ACCELERATION WITH FOCUS ON THE ENTERPRISE MARKET - Live from Silicon Valley

Australia’s most successful start-up, Atlassian makes collaboration software powering teamwork. After only 15 years Atlassian has over 150 000 global customers ranging from startup to enterprise including 85 of the Fortune 100 such as NASA and Tesla.

Atlassian’s Silicon Valley based, Global CMO, Robert Chatwani is joining us LIVE from San Francisco. During this fireside chat with Duncan Egan, VP of Marketing, Adobe, you’ll learn:

  • Known as pioneering the “no salesforce” software model, a model copied by others, most notably Slack, Robert will share Atlassian’s growth success to date including how they initially positioned for growth outside of Australia
  • How nine in 10 new customers still come directly through its self-service channels and how Atlassian behaves more like an e-commerce business than a global B2B tech giant
  • The focus on growth acceleration in 2020 and beyond and the balance of appealing to traditional customers while seeking and servicing the enterprise market
  • How they associate investments to growth

09:50am AEST

nicholas kontopoulos cmo b2b conference

Nicholas Kontopoulos
Regional Head, DX APAC Commercial Marketing
Adobe

BECOMING THE SIGNAL IN THE NOISE

Digital has exploded. Customers, digital tools and marketing have evolved at breakneck speeds. Today, businesses need to know how to rise above the noise and connect with customers and prospects. With so much competition, companies struggle to fine-tune their marketing and customer experience strategies.

Join Adobe’s Head of APAC Commerce Marketing, Nicholas Kontopoulos, and discover how to amplify your signal by:

  • Standing out in the explosion of business-gone-digital
  • Putting the power of People, Process and Purpose behind your technology
  • Learning how Adobe puts this into practice

 

Session sponsored by:

10:30am AEST

Rachael Powell cmo B2B Marketing Conference Sydney Australia 2020

Rachael Powell
Global CMO & Chief Customer Officer
Xero

Leandro Perez vp and cmo asia pacific salesforce spekaing at b2b marketing conference in sydney australia

Leandro Perez
Vice President & CMO, Asia Pacific
Salesforce

Prue Cox - LinkedIn - B2B Marketing Leaders Forum APAC 2020 October 27

Prue Cox
Director Marketing Solutions
LinkedIn

EIGHT MONTHS INTO THE COVID ECONOMY - LESSONS LEARNED AND PRIORITIES FOR 2021

Eight months into the COVID economy, we’ve learned a lot about pivoting, agility, resilience, and creativity.
Now, amid the continuing economic uncertainty and the need to begin thinking about 2021, it’s time to take stock of lessons learned and set priorities for 2021.

During this panel discussion, our B2B Marketing Leaders will explore:

  • The most important lessons learned from the last eight months and the essential priorities for the next six and beyond
  • Looking back – How the unique economic events during the pandemic impacted marketing budgets and priorities in 2020
  • Their plans and budget for 2021
  • Is it possible to future-proof planning when so much is still uncertain?

Session sponsored by:

LinkedIn B2B Marketing Conference Sydney Australia 2020

11:10am AEST

COFFEE BREAK

11:30am AEST

Mark renshaw cmo siteminder speaking at b2b marketing conference sydney australia

Mark Renshaw
Global CMO
Siteminder

Alexandra Steadman cmo leap legal b2b marketing

Alexandra Steadman
Global CMO
LEAP Legal Software

tori starkey b2b marketing leaders conference australia

Tori Starkey
CMO
Class

CMO Panel discussion

During this session you’ll hear from CMOs from Australian HQ companies :

SiteMinder – Australia’s latest tech Unicorn selling software to HOTELS! – scaling and growth through the pandemic
LEAP Legal Software – Launched in 1992, today LEAP is the world’s largest provider of legal practice management software for law firms across Australia, UK and the US.
Class – Cloud software solutions for the Australian wealth industry since 2009.

  • Futureproofing the role of the CMO
  • Communicating to the leadership team and board on the importance of investing in marketing during a recession
  • Inspiring Leadership – keeping your team and yourself productive and motivated
  • Executive Engagement – Looking back on 2020, what does bottom of the funnel executive C-suite engagement (“golf, wine and dine”) look like and what’s working?
  • Field marketing and event planning and budgeting for 2021

Session includes 15min Q&A so please have your questions ready for our panellists!

12:10pm AEST

Jodie Sangster CMO IBM at B2B Marketing Conference Sydney Australia 2020

Jodie Sangster
CMO
IBM

FIRESIDE CHAT: FROM CEO ADMA TO B2B CMO AT IBM ANZ – BRINGING A CEO MINDSET INTO THE CMO ROLE

During this fireside chat, Jodie will share how having led a successful turnaround as CEO of ADMA, her transition to the CMO role at IBM came with the need to adapt to a company with 108 years of tradition and hierarchy baked in.

In this session she’ll share:

  • Lessons learned from the transition from CEO to CMO
  • How to break down the silos when you’re a functional leader
  • Practical tips for linking the marketing function with the business strategy
  • How her experience as an entrepreneurial leader at ADMA has helped in her CMO role

RECORDINGS AVAILABLE FOR PURCHASE!

Purchase recordings for the B2B Marketing Leaders Forum 2020

Recordings

35.00 (AUD)
  • Access to all sessions
  • View confirmation email to receive your log-in details to join
Book Now!

THANK YOU TO OUR PARTNERS:

Headline Partner:

Gold Partner:

LinkedIn B2B Marketing Conference Sydney Australia 2020

Webinars Powered by:

ON24-b2b-marketing-conference-Sydney-Australia-2020