27 October 2020 | 9am - 1pm AEST

B2B MARKETING LEADERS VIRTUAL FORUM

Join us for half a day of B2B CMOs discussing their focus for 2021!

Speaking LIVE:

A half day virtual snapshot of APAC's largest B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement!

  • Robert Chatwani Global CMO Atlassian B2B Marketing Leaders Conference Sydney

    Robert Chatwani

    Global CMO
    The Growth Engine Behind Atlassian - Growth Acceleration with Focus on the Enterprise Market
  • Rachael Powell cmo B2B Marketing Conference Sydney Australia 2020

    Rachael Powell

    Chief Customer Officer
    The CMO as owner of Sales, Marketing, Customer and People - for Customer Experience and Centricity
  • Jodie Sangster CMO IBM at B2B Marketing Conference Sydney Australia 2020

    Jodie Sangster

    CMO
    Bringing a CEO Mindset into the CMO role
  • nicholas kontopoulos cmo b2b conference

    Nicholas Kontopoulos

    Regional Head, DX APAC Commercial Marketing
    Engaging the Channel-Less Customer

The end of 2020! - Focus on strategies, budgets and plans for 2021

A half day virtual snapshot of APAC's largest B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement!

Due to COVID-19 and the restrictions in place, APAC’s largest  in-person B2B Marketing conference normally held yearly in Sydney has been postponed until 26-27 May 2021.

While we wait for the return of in-person events we hope you’ll be able to join us at this half-day virtual, all-live event where you’ll get a snapshot of the speakers and content you’ll normally meet at our events.

In addition, these  interactive sessions will cover:

LIVE from Silicon Valley - In this fireside chat with Atlassian's Global CMO, Robert Chatwani will share the story behind Atlassian's growth success to date including how they initially positioned for growth outside of Australia and their current focus on growth acceleration with focus on the Enterprise market

Fireside chat with Former ADMA CEO Jodie Sangster where she'll share her personal journey from CEO to CMO and the CEO mindset she's brought to her role as CMO ANZ at IBM

Xero's Global CMO Rachael Powell will share how she in 2018 was tasked with driving Xero's Global Customer Experience Strategy resulting in Customer, Marketing, Sales and People/HR reporting to her - to deliver on the promise of a truly customer centric organisation

And more to come - ensure you bring your questions to the interactive sessions

Program: Tuesday 27 October 2020

09:00am AEST

Robert Chatwani Global CMO Atlassian B2B Marketing Leaders Conference Sydney

Robert Chatwani
Global CMO
Atlassian

THE GROWTH ENGINE BEHIND ATLASSIAN - GROWTH ACCELERATION WITH FOCUS ON THE ENTERPRISE MARKET - Live from Silicon Valley

Australia’s most successful start-up, Atlassian makes collaboration software powering teamwork. After only 15 years Atlassian has over 150 000 global customers ranging from startup to enterprise including 85 of the Fortune 100 such as NASA and Tesla.

Atlassian’s Silicon Valley based, Global CMO, Robert Chatwani is joining us in Sydney to share:

  • Known as pioneering the “no salesforce” software model, a model copied by others, most notably Slack, Robert will share Atlassian’s growth success to date including how they initially positioned for growth outside of Australia
  • How nine in 10 new customers still come directly through its self-service channels and how Atlassian behaves more like an e-commerce business than a global B2B tech giant
  • The focus on growth acceleration in 2020 and beyond and the balance of appealing to traditional customers while seeking and servicing the enterprise market
  • How they associate investments to growth

09:50am AEST

nicholas kontopoulos cmo b2b conference

Nicholas Kontopoulos
Regional Head, DX APAC Commercial Marketing
Adobe

ENGAGING THE CHANNEL-LESS CUSTOMER

Marketers are in the midst of unprecedented changes, fuelled by business technology and changing consumer expectations, there is an increasing need to move from ‘multi-channel’ to ‘omnichannel’ strategies. In fact, conventional wisdom has us thinking about our interactions with customers regarding the channels they use. The critical problem here is that our customers don’t view our brands through a ‘multi-channel or omni-channel’ lens.

This talk will explore how Adobe Digital Experience Commercial marketing team is developing a ‘Demand-to-Revenue’ strategy that is designed to engage today’s channel-less B2B customers and future proof your marketing.

10:30am AEST

CMO PANEL

11:10am AEST

COFFEE BREAK

11:30am AEST

Rachael Powell cmo B2B Marketing Conference Sydney Australia 2020

Rachael Powell
Chief Customer Officer
Xero

CMO PANEL: PIVOT, PIVOT, PIVOT AND CONSTANT CHANGE – THE NEW NORMAL FOR B2B MARKETING STRATEGIES

Since the cancellations of physical events and face-to-face meetings, as B2B marketers we’ve all had to pretty much overnight re-write our 2020 marketing plans, not only once or twice but constantly.
With a strong focus on how they’re filling pipeline gaps from the loss of events, these two B2B CMOs will share what’s worked and what hasn’t worked in their new Covid-19 adapted marketing strategies.
They’ll also share:

  • How they’re finding new opportunities in growth areas
  • How they’re balancing marketing spend and budget cuts while not losing great talent
  • How the unique economic events during the pandemic has impacted marketing budgets and priorities for 2020
  • Their plans and budget expectations for 2021

Session sponsored by:

LinkedIn B2B Marketing Conference Sydney Australia 2020

12:10pm AEST

Jodie Sangster CMO IBM at B2B Marketing Conference Sydney Australia 2020

Jodie Sangster
CMO
IBM

FIRESIDE CHAT: FROM CEO ADMA TO B2B CMO AT IBM ANZ – BRINGING A CEO MINDSET INTO THE CMO ROLE

“Marketing’s seat at the leadership table is earned – not given” – Jodie Sangster

During this fireside chat, Jodie will share how having led a successful turnaround as CEO of ADMA, her transition to the CMO role at IBM came with the need to adapt to a company with 108 years of tradition and hierarchy baked in.

In this session she’ll share:

  • Lessons learned from the transition from CEO to CMO
  • How to break down the silos when you’re a functional leader
  • Practical tips for linking the marketing function with the business strategy
  • How her experience as an entrepreneurial leader at ADMA has helped in her CMO role

Register Now!

Registrations close 26 October

1-2 Tickets (AUD)

40.00
  • Access to all sessions
  • View confirmation email to receive your log-in details to join
Book Now!

3-5 Tickets (AUD)

35.00
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6+ Tickets (AUD)

30.00
  • Access to all sessions
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THANK YOU TO OUR PARTNERS:

Headline Partner:

Gold Partner:

LinkedIn B2B Marketing Conference Sydney Australia 2020

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