For registered attendees only.
The end of 2020! - Focus on strategies, budgets and plans for 2021
A half day virtual snapshot of APAC's largest B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement!
Due to COVID-19 and the restrictions in place, APAC’s largest in-person B2B Marketing conference normally held yearly in Sydney has been postponed until 26-27 May 2021.
While we wait for the return of in-person events we hope you’ll be able to join us at this half-day virtual, all-live event where you’ll get a snapshot of the speakers and content you’ll normally meet at our events.
Now, amid the continuing economic uncertainty and the need to begin thinking about 2021, it’s time to take stock of lessons learned and set priorities for 2021.
Is it possible to future-proof planning when so much is still uncertain?
During this 9am – 1pm virtual event, our B2B Marketing Leaders will explore the most important lessons learned from the last eight months and the essential priorities for the next six and beyond.
In addition, these interactive sessions will cover:
LIVE from Silicon Valley - In this fireside chat with Atlassian's Global CMO, Robert Chatwani will share the story behind Atlassian's growth success to date including how they initially positioned for growth outside of Australia and their current focus on growth acceleration with focus on the Enterprise market
Fireside chat with Former ADMA CEO Jodie Sangster where she'll share her personal journey from CEO to CMO and the CEO mindset she's brought to her role as CMO ANZ at IBM
Xero's Global CMO Rachael Powell will share how she in 2018 was tasked with driving Xero's Global Customer Experience Strategy resulting in Customer, Marketing, Sales and People/HR reporting to her - to deliver on the promise of a truly customer centric organisation
And much, much more. Every session is LIVE and followed by 15min interactive Q&A so have your questions ready!
Robert Chatwani
Global CMO
Atlassian
Duncan Egan
Vice President of Marketing, Asia Pacific & Japan
Adobe
Australia’s most successful start-up, Atlassian makes collaboration software powering teamwork. After only 15 years Atlassian has over 150 000 global customers ranging from startup to enterprise including 85 of the Fortune 100 such as NASA and Tesla.
Atlassian’s Silicon Valley based, Global CMO, Robert Chatwani is joining us LIVE from San Francisco. During this fireside chat with Duncan Egan, VP of Marketing, Adobe, you’ll learn:
Nicholas Kontopoulos
Regional Head, DX APAC Commercial Marketing
Adobe
Digital has exploded. Customers, digital tools and marketing have evolved at breakneck speeds. Today, businesses need to know how to rise above the noise and connect with customers and prospects. With so much competition, companies struggle to fine-tune their marketing and customer experience strategies.
Join Adobe’s Head of APAC Commerce Marketing, Nicholas Kontopoulos, and discover how to amplify your signal by:
Session sponsored by:
Rachael Powell
Global CMO & Chief Customer Officer
Xero
Leandro Perez
Vice President & CMO, Asia Pacific
Salesforce
Prue Cox
Director Marketing Solutions
LinkedIn
Eight months into the COVID economy, we’ve learned a lot about pivoting, agility, resilience, and creativity.
Now, amid the continuing economic uncertainty and the need to begin thinking about 2021, it’s time to take stock of lessons learned and set priorities for 2021.
During this panel discussion, our B2B Marketing Leaders will explore:
Session sponsored by:
Mark Renshaw
Global CMO
Siteminder
Alexandra Steadman
Global CMO
LEAP Legal Software
Tori Starkey
CMO
Class
During this session you’ll hear from CMOs from Australian HQ companies :
SiteMinder – Australia’s latest tech Unicorn selling software to HOTELS! – scaling and growth through the pandemic
LEAP Legal Software – Launched in 1992, today LEAP is the world’s largest provider of legal practice management software for law firms across Australia, UK and the US.
Class – Cloud software solutions for the Australian wealth industry since 2009.
Session includes 15min Q&A so please have your questions ready for our panellists!
Jodie Sangster
CMO
IBM
During this fireside chat, Jodie will share how having led a successful turnaround as CEO of ADMA, her transition to the CMO role at IBM came with the need to adapt to a company with 108 years of tradition and hierarchy baked in.
In this session she’ll share:
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