This unique full day workshop, the day before the main conference, isn’t about marketing-it’s about how you as a marketer can become more influential. You also get a signed copy of The 12 Powers of a Marketing Leader.
Global marketing leadership expert, Thomas Barta, a former CMO and McKinsey partner, leads this highly interactive workshop.
Learn the art and science of leading the marketing department, based on the world’s largest ever research, involving over 68,000 executive assessments, on what makes for an impactful marketer.
You’ll be able to work on real-life marketing leadership challenges and leave with concrete ideas on how to successfully tackle these challenges.
Hundreds of senior marketers around the global have taken this highly rated leadership workshop. The prize? More impact, more career success, and, actually, more fun.
You will walk away with knowing how to:
- Mobilize your boss-shape the organization’s agenda-prove marketing’s worth
- Mobilize your peers-break the silos, get colleagues behind your work
- Mobilize yourself- inspire others for change
