Understanding your audience and how content is key to customer experience is paramount. In this interactive workshop, you will learn how to build and execute a content marketing strategy that connects you with your audience and delivers on your business goals.
Join Marketorium’s Managing Editor, Peter Gearin, to help you find content clarity amid the clutter. This hands-on workshop will arm you with the thinking, tools and systems you need to create, implement and embed an effective content strategy across your
business and create genuine connections with your audience. Peter will guide you on how to:
• Set achievable objectives
• Build the right team
• Define and prioritise your audience(s)
• Develop your messaging frameworks
• Create a content plan that delivers value to your audience
• Plan your channel strategy across owned, earned and paid channels
• Develop approval and governance frameworks and processes
• Measure and report success
During this workshop, Peter will help you create a content program to build audiences, gain media coverage and, ultimately, drive brand awareness, leads, loyalty and advocacy.
Peter Gearin is a writer and senior editor with decades of newsroom experience, notably at The Sydney Morning Herald. Peter is the Managing Editor of APAC B2B marketing website Marketorium and he has been instrumental in the development of the B2B Marketing Leaders Forum’s content strategy development, planning and execution. Peter is Publisher of Brand Tales – a site devoted to nurturing Australia’s content marketing community. He continues to write branded articles for publishers, including the BBC, and assist teams inside businesses and organisations manage their content operations.