B2B marketers as BUSINESS LEADERS driving REVENUE and GROWTH, with a firm seat at the LEADERSHIP TABLE while personally staying relevant as MODERN MARKETERS
Rated one of the best marketing conferences in the world by Forbes Magazine, there is no other marketing conference where you’ll have the opportunity to learn from over 60 B2B CMOs on:
Following on from last year's success based on the strong focus on practical learning, we'll further develop the workshop style group sessions in 2020.
You will again be able to choose the topics most relevant to your current challenges and areas of interest.
In 2020 the Topic and Industry specific group sessions will have an even stronger focus on workshop style format where each table will be given discussion points and questions to solve.
Industry Focus sessions include Banking & Financial Services, IT & Software, Professional Services (engineering, legal, accounting, service, consulting), Manufacturing, Property & Construction, Health, Targeting Enterprise (large, deep accounts) and SMB (limited budget and resources).
The hugely successful focus on SMBs at last year’s forum with tracks and sessions focusing specifically on challenges faced by B2B marketers with smaller teams and budgets will return in 2020.
There will be one track dedicated to SMBs again as well as an hour “Industry” session dedicated to marketers with minuscule budgets and teams.
Based on what you’ve told us, we’re adding many new topics in 2020 including Focus on Asia, ABM Strategy and ABM at Scale (Programmatic ABM), Partner/Channel Marketing, B2B2C, Focus on Change Management & Leadership, Marketing into Government and much much more.
We’ll of course also have a continued strong focus on Customer Experience, Sales & Marketing Alignment, Content Marketing and more. See program for for more detail.