Wendy Walker CMO Intuit Data Driven Analytics B2B Marketing Conference Singapore Asia 2018

Wendy Walker

Head of Marketing | Global Expansion, Intuit
Wendy Walker brings more than 20 years of marketing experience spanning a variety of industries and covering all disciplines. As Head of Marketing for Intuit’s Global Expansion portfolio of 185 markets, she is accountable for leading the brand and marketing efforts for expansion and growth into new global markets across multiple regions. Prior to joining, Wendy consulted to iflix as Global Director Brand & Content, where she led the development of the iflix brand strategy & execution to drive growth across new markets globally. Wendy also previously held regional positions as chief marketing officer of Manulife, & Mindshare’s chief growth officer for Asia Pacific. Passionate about creativity & effectiveness, she has devoted much of her career to building, growing, refreshing & transforming brands - from household names to start ups; and is known for her ability to drive creative effectiveness combined with operational excellence & strong commercial results. Wendy regularly participates as a jury member across many industry award programs, & also frequently contributes as chair or speaker at major advertising industry events. She was named as Most Influential Global Brand Leader in 2016 & 2017, & as one of the Top 100 Most Talented Global Marketing Leaders by the World Marketing Congress in both 2014 & 2015. She has held several Board positions over the years and is currently a Non-Executive Director for Kaplan Higher Education Industry Advisory Board for Marketing, Media, Communications & Public Relations. Wendy is based in Singapore.

All session by Wendy Walker

11:40AM - 12:10PM

Building brands and driving growth with data-driven decision making

Managing global growth with a portfolio of 185 countries requires not only strategic business skills but also a willingness to interrogate data to ensure efficient and effective execution.
In this session Wendy will share:

Five guiding principles to drive growth for your brand through data driven decisions
How to use data to ...