Wendy Johnstone CMO Microsoft B2B Marketing Conference Singapore Asia 2018

Wendy Johnstone


All session by Wendy Johnstone

10:00AM - 10:25AM

Building high performing marketing teams

Having recently joined Microsoft, after four years as VP Marketing Asia Pacific at Salesforce, it’s not the first time Wendy is tasked with building high performing marketing teams having done so at both EMC and IBM before that.

In this fireside chat, Wendy will share:

The CMO as the change agent – ...

11:00AM - 11:40AM

CMO Panel – The new CMO power place

The new CMO have more technology budget, is an orchestrator of customer experience, is expected to lead transformational change, is the engine for growth and need to prove their value as revenue generators

CEO/CMO alignment – the new CMO power place; becoming the optimal provider of advice to the CEO
Cross-functional collaboration ...