VC John Accenture VP Marketing B2B Conference Singapore 2018

VC John

Accenture
Regional VP Marketing - BFSI - APJ, MEA
A B2B marketing strategy professional with 18 years of B2B marketing communication and market management expertise in the technology and consulting space, with demonstrated initiative, creativity and success. Having worked for several Blue chip tech organisations, VC has a proven track record of creating and deploying programmatic marketing strategies, streamlining workflow across stakeholder groups and virtual team environments to increase productivity. A proactive leader/manager with immersive experience in global, cross-cultural environments, VC is an expert in translating business objectives into SMART action outcomes with strong focus on results based on an excellent understanding of business processes and their linkage to organisational objectives. Specialties: • Market Management • Communications strategy with focus on integrating social mechanics to facilitate category engagement. • Brand audit & management • Cross-cultural leader • Marketing automation and analytics-based enablement

All session by VC John

1:30PM - 2:10PM

CMO Panel – The CMO as owner of Customer Experience

“86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.” – how are we tracking?

The role of marketing in customer experience – How marketers are becoming gatekeepers of customer experience in their businesses and how to prepare for a customer-centric future
The power of customer ...