Tori starkey cmo ricoh b2b marketing conference melbourne australia 2018

Tori Starkey

Ricoh
CMO and GM Marketing
Tori Starkey currently holds the role of General Manager, Marketing (CMO) for Ricoh Australia. In this role she is a key member of the Executive Leadership Team and is responsible for Marketing, PR & Communications, Digital and Product Management. Tori joined Ricoh after 6 years as Marketing Director at VMware. Prior to that she was Marketing Director for Consumer, Business and Government at Telstra. Tori has over 20 years of marketing experience where she has served senior marketing roles in some of Australia’s largest Marketers including the Commonwealth Bank of Australia and Telstra. She has a passion for fostering intelligence driven marketing cultures that are focused on customer centric, effective, omni-channel marketing programs. Delivering bold yet effective go-to-market strategies, saw her recognised in 2016 as one of the top 50 CMOs in Australia. Tori also brings a wealth of experience in marketing leadership, communications and product management from roles at MBF, AAPT/Telecom NZ and Reckon Software. Holding a Master Degree from MGSM and a Bachelor of Business from UTS, she has held a number of advisory positions including previously Chairing the, Relationship Marketing and Customer Management (RMCM) Council at ADMA.

All session by Tori Starkey

11:25AM - 11:50AM

Case Study: Design thinking and embedded curiosity for transforming a sales led company culture to a marketing led organisation

In this session Tori will share how, with the vision and buy-in from the MD, was hired a year ago to transform the previously sales led company culture to a marketing led organisation with a clear go-to-market strategy.
She will share the transformation journey shifting from following sales, to opening doors to the right opportunities ...