VP Marketing & Strategy, CMO, LaFarge
Tolga Pekel is the Vice President Marketing & Strategy, Chief Marketing Officer at Lafarge in Malaysia where he is responsible for the company's B2B and B2C marketing, strategy, commercial excellence, pricing, retail, digital, R&D management and business development. He also serve as Executive Committee Member.
Tolga has 18 years of both operational and functional work experience in various multinational companies across Asia and Europe with a strong focus on Marketing in general, and Pricing, Sales Force Management, Product Development, Key Account Management in particular.
Prior to joining Lafarge in Malaysia he worked in Switzerland, France and Ukraine as Global Head of Sales Excellence, Group Vice President Commercial Performance – Asia Region, and Vice President Marketing & Innovation.
Solid accomplishments include; successful M&A transactions, turnaround management, creating start-up companies, setting up and leading Marketing & Key Account organizations, delivering exponential growth through new product sales, launch of commercial brands.
MBA in Marketing, BSc in Chemical Engineering
All session by Tolga Pekel
1:30PM - 2:10PM
CMO Panel – The CMO as owner of Customer Experience
“86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.” – how are we tracking?
The role of marketing in customer experience – How marketers are becoming gatekeepers of customer experience in their businesses and how to prepare for a customer-centric future
The power of customer ...