Thomas Barta

Author: The 12 Powers of a Marketing Leader

Thomas Barta is a world recognised expert on marketing leadership, Advisor at The Marketing Academy and Author: The 12 Powers of a Marketing Leader. He's a former McKinsey Partner and CMO at Kimberly-Clark. About Thomas Barta:

Among the world’s most recognized marketing and customer leadership experts
Leadership Dean of the global CMO Fellowship Program, a McKinsey and Marketing Academy JV that prepares CMOs to become CEOs
Author of the #1 marketing leadership book: The 12 Powers of a Marketing Leader with Patrick Barwise
Former McKinsey partner
Organizational psychologist
Consulted and marketed for over 20 years, in 14 industries, in 45 countries for many of the world’s top organizations, including two dozen Fortune 500 firms
Conducted the largest global study, involving over 68,000 assessments, on what makes an impactful marketing and customer leader
Trained over 1,000 McKinsey leaders on impact without formal authority
Columnist for Marketing Week and Forbes
Has inspired thousands of executives worldwide — at firms including Adobe, Google, IBM, SAP, and the Financial Times

All session by Thomas Barta

9:00AM - 4:00PM

Workshop A: Marketing Leadership Masterclass —Build your influence as a marketer

WORKSHOP VENUE: Novotel Clarke Quay

This unique full day masterclass, the day before the main conference, isn’t about marketing—it’s about how you as a marketer can become more influential.

Global marketing leadership expert, speaker, and author, Thomas Barta, a former McKinsey partner, leads this highly interactive masterclass.

Learn the art and science of ...

9:10AM - 9:35AM

International keynote: The 12 powers of a marketing leader – how to succeed by building customer and company value

In a global and digital world, what makes for an impactful and successful marketer?

Despite endlessly saying they want to be more customer focused, many firms don’t have a marketer in the top team. Too few CMOs make it to CEO, and marketers’ reputation with CEOs is mixed.

The world’s largest authority on ...