Thomas Barta Marketing Leadership B2B CMO Conference Singapore Asia 2018

Thomas Barta

Author: The 12 Powers of a Marketing Leader
Thomas Barta is a world recognised expert on marketing leadership, Advisor at The Marketing Academy and Author: The 12 Powers of a Marketing Leader. He's a former McKinsey Partner and CMO at Kimberly-Clark. About Thomas Barta:
  • Among the world’s most recognized marketing and customer leadership experts
  • Leadership Dean of the global CMO Fellowship Program, a McKinsey and Marketing Academy JV that prepares CMOs to become CEOs
  • Author of the #1 marketing leadership book: The 12 Powers of a Marketing Leader with Patrick Barwise
  • Former McKinsey partner
  • Organizational psychologist
  • Consulted and marketed for over 20 years, in 14 industries, in 45 countries for many of the world’s top organizations, including two dozen Fortune 500 firms
  • Conducted the largest global study, involving over 68,000 assessments, on what makes an impactful marketing and customer leader
  • Trained over 1,000 McKinsey leaders on impact without formal authority
  • Columnist for Marketing Week and Forbes
  • Has inspired thousands of executives worldwide — at firms including Adobe, Google, IBM, SAP, and the Financial Times

All session by Thomas Barta

9:00AM - 4:00PM

Workshop A: Marketing Leadership Masterclass —Build your influence as a marketer

WORKSHOP VENUE: Novotel Clarke Quay

This unique full day masterclass, the day before the main conference, isn’t about marketing—it’s about how you as a marketer can become more influential.

Global marketing leadership expert, speaker, and author, Thomas Barta, a former McKinsey partner, leads this highly interactive masterclass.

Learn the art and science of ...

9:10AM - 9:35AM

International keynote: The 12 powers of a marketing leader – how to succeed by building customer and company value

In a global and digital world, what makes for an impactful and successful marketer?

Despite endlessly saying they want to be more customer focused, many firms don’t have a marketer in the top team. Too few CMOs make it to CEO, and marketers’ reputation with CEOs is mixed.

The world’s largest authority on ...