Thomas Barta Marketing Leadership Masterclass

Thomas Barta

World leading expert on marketing leadership
Thomas Barta is a world recognized expert on marketing leadership, Advisor at The Marketing Academy and Author: The 12 Powers of a Marketing Leader. He’s a former McKinsey Partner and CMO at Kimberly-Clark.
  • Among the world’s most recognized marketing and customer leadership experts
  • Leadership Dean of the global CMO Fellowship Program, a McKinsey and Marketing Academy JV that prepares CMOs to become CEOs
  • Author of the #1 marketing leadership book: The 12 Powers of a Marketing Leader with Patrick Barwise
  • Former McKinsey partner – Trained over 1,000 McKinsey leaders on impact without formal authority
  • Organisational psychologist
  • Consulted and marketed for over 20 years, in 14 industries, in 45 countries for many of the world’s top organizations, including two dozen Fortune 500 firms
  • Conducted the largest global study, involving over 68,000 assessments, on what makes an impactful marketing and customer leader
  • Columnist for Marketing Week and Forbes
  • Has inspired thousands of executives worldwide – at firms including Adobe, Google, IBM, SAP, and the Financial Times

All session by Thomas Barta