A seasoned and passionate marketeer, SzeKi joined SGInnovate as part of its pioneer team in Sep 2016. She is entrusted with building the brand and marketing team from scratch, to achieve SGInnovate’s mission of enabling ambitious and talented men and women in Singapore to build, commercialise and scale deep technology-based innovations from Singapore that will have global impact. She leads the team in promoting Singapore as a place of thriving innovation in deep tech entrepreneurship and spearheads activities to create a holistic ecosystem, providing a platform where founders, researchers, academics, venture capitalists, corporations come together to share and discuss ideas of innovation in areas such as Artificial Intelligence, Blockchain and MedTech.
Her leadership has seen SGInnovate, in less than 2 years, establish itself as a leading force in driving deep tech innovation and entrepreneurship in Singapore and internationally, having built a thriving community with 22,000 followers across its social media platforms, and clinching silver in the Best B2B PR Campaign at the Marketing PR Awards 2017.
Prior to SGInnovate, SzeKi’s long career in marketing included leading teams with global technology brands such as Hewlett Packard, Motorola and Nokia regionally and globally. Her 15 years at Motorola saw her in various leadership positions including Head of Marketing - Asia Pacific for Motorola Networks, and Head of Marketing - Asia and Middle East for Motorola Solutions. At Nokia Siemens Networks (now Nokia), SzeKi was the Global Head of Customer Marketing for their Global Services organisation.
All session by SzeKi Sim
1:40PM - 2:05PM
Case study: Content Strategy as the major driver of Demand Generation during a two year start-up journey
Launched only two years ago, SGInnovate invests in tech start-ups and creates eco-systems matching entrepreneurs with investment capital, talent and business support.
Having spent the last ten years as Head of Marketing at large organisations such as HP, Nokia Siemens and Motorola Szeki joined SGInnovate as their 3rd employee.
In this session she ...