Sandeep Pal CMO Head Marketing Citrix B2B Conference Singapore September 2018

Sandeep Pal

Citrix
Regional VP Marketing APJ

All session by Sandeep Pal

3:30PM - 4:10PM

Sales and Marketing Alignment: The need for B2B marketers to pivot their orgs from ‘supporting’ sales cycles to ‘driving’ buying cycles

In today’s multichannel, buyer-centric world, the shift in the buying process underscores the need for alignment between sales and marketing.
Given the complexity of many B2B buying processes, spanning multiple quarters and typically involving 7+ influencers and decision makers, B2B marketers’ face very specific challenges in engaging so many stakeholders over long time periods. The ...