Pip Arthur

Microsoft
CMO & Comms Director

All session by Pip Arthur

3:30PM - 3:55PM

Transforming Microsoft.  One person, one story at a time.

Microsoft went from a start up to a $96 billion company with nearly 120,000 employees in 120 countries.  But then Microsoft lost its direction.  It was chasing relevance in an increasingly mobile world and attempting to compete with Apple and Google in the smartphone market. The company had posted its first-ever financial loss in 2012 and ...