Penny Elmslie Marketing CMO Xero B2B Conference Melbourne 2018

Penny Elmslie

Xero Australia
Head of Marketing, Sales & Small Business Director

All session by Penny Elmslie

11:00AM - 11:25AM

Case Study: Lessons learnt from a one-year journey of fully owning the end-to-end customer

As Small Business Director Penny is no longer “only” Head of Marketing at Xero Australia. Since January she is also responsible for all Marketing and the Direct/ Online Sales Channel at Xero Australia.
As a result, Marketing now owns the full end-to-end customer experience.

In this case study session Penny will share: