Mark is a strategic team leader who drives growth, builds new capabilities, ways of working and culture. Mark goes to work every day with the attitude “we can be better” and find ways to bring the best out of teams and individuals.
Mark has helped some of the largest and fastest growing companies transform and digitise their business, safe guarding them from disruption in their category.
The types of challenges that Mark has helped companies solve include, reframe a business to deposition competition, reach new audiences and develop new products/services, how to digitise their marketing, media and retail models using new technologies, reduce marketing complexity and increase effectiveness, bring stronger strategic insights to business strategies and product development plans, and leverage e-commerce and social media to drive incremental revenue.
Mark has worked with 5 of the top 10 most valuable global brands and two of the fastest risers and their C level executives.
Mark’s experience includes B2C & B2B Brands, leveraging creativity and new marketing technologies and operational models, driven influence, built communities, leveraged CRM programs, and created new products and services to earn trust and drive growth. Categories that he has driven growth in include Technology Products and Services (Amazon, HP, Adobe, IBM, Microsoft, Samsung, Symantec, SingTel, Optus), Travel and Tourism (Travelocity, Hilton, Singapore Airlines, United Airlines, NSW Tourism, Singapore Tourist Board), Consumer Goods (P&G, Kellogg's, Mars, Heineken), Automotive (GM, Nissan, Subaru) QSR (McDonald's, KFC, Taco Bell) and Insurance (Allstate, e-surance, Prudential, Principal).
Mark believes in the power of a company having a unifying core purpose, identifying what a company stands for, stands against and driving that into product development, distribution, marketing, brand building and most importantly, company culture.