Mariam Al-Foudery CMO Agiligy Logistics B2B marketing conference Singapore 2018 Asia

Mariam Al-Foudery

Agility
Group CMO
Mariam Al-Foudery leads marketing and sustainability at Agility, a global logistics company operating in 100 countries. Mariam oversees global brand, digital marketing, communications, and sustainability. Mariam started the award-winning social responsibility program at Agility that has reached more than a million people in need. Her background is in international economic development, and she is a graduate of Stanford University and the London School of Economics.

All session by Mariam Al-Foudery

12:10PM - 12:35PM

Case study: A two year journey of Digital Marketing Transformation at Agility

11:00AM - 11:40AM

CMO Panel – The new CMO power place

The new CMO have more technology budget, is an orchestrator of customer experience, is expected to lead transformational change, is the engine for growth and need to prove their value as revenue generators

CEO/CMO alignment – the new CMO power place; becoming the optimal provider of advice to the CEO
Cross-functional collaboration ...