Malte Weyhe Director, Asia Pacific Marketing at Korn Ferry, CMO b2b marketing conference melbourne 2018

Malte Weyhe

Korn Ferry
Director, Asia Pacific Marketing

All session by Malte Weyhe

2:10PM - 2:35PM

The Focused Marketer

Today many B2B marketers are finding it hard to keep a laser-sharp focus on their ultimate marketing goals and are often pulled in many different directions: by conflicting interests and priorities within their business, digitisation – chasing the next shiny tool for the marketing tech stack, the ever-increasing expectations of the customer – led by ...