CMO, TM ONE
Creating Telekom Malaysia's first B2B marketing department and brand “TM ONE”
As Chief Marketing and Partnership Officer, TM ONE, Mahmoud Dasser is responsible for Telekom Malaysia Berhad’s (TM) overall alliances development, partnership and marketing strategy and execution in TM ONE. Mahmoud’s focus is to develop strategic alliances in the ICT and BPO domains and engage with key local and global ICT players to jointly create economic value for the local industries, communities and government institutions.
Prior to his recent relocation to Malaysia, he was the Vice President at Etissalat Group in Saudi Arabia, where he established new alliances and partnerships practice with global, and local ICT and Cloud Services players to accelerate a number of country transformation initiatives in health, education, smart cities and financial services.
Mahmoud is a 16-year Cisco veteran who has taken on a wide variety of international leadership roles in both developed and developing countries. He managed a billion dollar business by leading a Cisco partner organization in Africa and Middle East. Having established Cisco’s cloud and managed service practice in Emerging Markets, he also led the partnership effort to help Cisco enter the worldwide mobile market by driving joint Go-to-Market strategies with key mobile Industry players.
Prior to joining Cisco, Mahmoud had various leadership roles within Swisscom organisation where he supported the top Swiss multinational corporation in their business transformation and globalization efforts.
Mahmoud is very passionate about the African continent development. He created a new venture as co-founder of a project that provides high-speed broadband capacity and cloud services to African SME, NGO and government institutions.
Mahmoud holds an Engineering Degree in Telecommunications from Telecom Paris Tech, French engineering school. Originally from Morocco, Mahmoud spent more than 20 years in Geneva, Switzerland with his wife and two children and now lives in Kuala Lumpur.
All session by Mahmoud Dasser
9:35AM - 10:00AM
Case study: Transforming from telco service provider to B2B digital enabler
Creating the first B2B marketing department at Telekom Malaysia and the new B2B brand “TM ONE”
The need for a fully integrated marketing department to function as digital omni-channel
The new revolutionary Customer Journey Model – marketing as owners of marketing, sales, service and support
Using Design Thinking for the ...