Lisa Bora KPMG B2B Marketing Leaders Forum Melbourne

Lisa Bora

KPMG
Partner Customer, Brand, Marketing

All session by Lisa Bora

12:20-12:55

CMO PANEL

The new CMO  have more technology budget, is an orchestrator of customer experience, is expected to lead transformational change, is an engine for growth and need to prove their value as a revenue generator. In this session four CMOs will share their views on:

CMOs at the leadership table – demonstrating value, supporting ...