Lee yap yee cmo bureau van dijk moodys analytics marketing conference singapore 2018

Lee Yee Yap

Bureau van Dijk
Marketing Director APAC

All session by Lee Yee Yap


Case study: Award winning Demand Generation

With a difficult to reach target audience of “Compliance Managers” Lee will share how her award winning “Demand Generation Campaign” resulted in 200% database growth and 40% SQL conversion.

In this practical case study Lee will share:

Campaign purpose and objectives
New marketing initiatives and channels used
Effectiveness and ROI ...