Kimberly Nelson JLL marketing operations martech b2b conference singapore asia 2018

Kimberly Nelson

Director of Marketing Operations, JLL

All session by Kimberly Nelson

11:25AM - 11:50AM

Case study: Building the martech stack that drives business impact, efficiency and ROI

With the rapid expansion of martech solutions there’s now over 7000 tools available for marketers to navigate through. Looking at this complex landscape, how do you keep abreast of it all without feeling overwhelmed. And how do you strategically go about selecting the right tools for your business and not jumping on the latest shiny ...