Kate Parker

Refinitiv
Head of Marketing, Pacific

Kate has worked in B2B marketing and communications for the last 17 years, having found her true calling after a small stint in public relations.

At Refinitiv - previously Thomson Reuters - Kate is responsible for the development and execution of the marketing strategy for the Pacific business, operating across multiple segments including Buy-Side, Risk & Compliance, Money Markets and Corporates.

This role also extends across APAC where the role requires the development of localized messaging and channel execution for our Risk Compliance and Buy-Side communities. Due to the vast geographies covered the need has grown to look for alternative marketing channels to engage with whitespace and existing communities while managing investor expectation on expenditure.

Prior to joining Refinitiv, Kate worked with firms, including: Hudson, Goodman Masson in the UK and Philips Electronics.

All session by Kate Parker

12:20-12:55

CMO PANEL

The new CMO  have more technology budget, is an orchestrator of customer experience, is expected to lead transformational change, is an engine for growth and need to prove their value as a revenue generator. In this session four CMOs will share their views on:

CMOs at the leadership table – demonstrating value, supporting ...