Jay Gaines CMO SiriusDecisons B2B Marketing Conference Sydney Australia 2019

Jay Gaines

SiriusDecisions
Global CMO

All session by Jay Gaines

3:30PM

Closing keynote B2B CMOs must future-proof their business to drive growth

Accountability is at an all-time high for B2B marketing teams. They are expected to drive more revenue with a limited budget — while also guaranteeing that success can be easily measured. CMOs must refine their operations to streamline their marketing efforts and position their teams to easily measure the impact of future campaigns. This session ...