Ingela Nordenhav

Volvo Trucks

Global CMO

All session by Ingela Nordenhav

11:00AM - 11:40AM

CMO Panel – The new CMO power place

The new CMO have more technology budget, is an orchestrator of customer experience, is expected to lead transformational change, is the engine for growth and need to prove their value as revenue generators

CEO/CMO alignment – the new CMO power place; becoming the optimal provider of advice to the CEO
Cross-functional collaboration ...

9:10AM-9:35AM

International Keynote: The world’s most watched B2B video and PR marketing campaigns that delivers results

The Global CMO behind one of the world’s best known B2B video content plays – 88 Million YouTube views shares how she and her team got the idea over the line:

Overview and objectives of the “Epic Split” and Volvo Trucks’ video campaigns
The new media landscape – understanding the content and ...