Ingela Nordenhav Global CMO Volvo Trucks in Singapore Asia at marketing conference 2018

Ingela Nordenhav

Volvo Trucks
Global CMO

All session by Ingela Nordenhav

9:10AM-9:35AM

International Keynote: The world’s most watched B2B video and PR marketing campaigns that delivers results

The Global CMO behind one of the world’s best known B2B video content plays – 88 Million YouTube views shares how she and her team got the idea over the line:

Overview and objectives of the “Epic Split” and Volvo Trucks’ video campaigns
The new media landscape – understanding the content and ...