Debbie Jensen CMO Challenger B2B Marketing Conference Sydney Australia 2019

Debbie Jensen

Challenger
General Manager of Marketing

All session by Debbie Jensen

11:25AM

The future of marketing depends on our credibility – creating the revenue engine

Marketing is in a position to have a stronger strategic impact on the business than ever before.

Yet, in many organisations marketing is still seen as a cost centre responsible solely to support sales and given no accountability or recognition for driving revenue or growth for the business.

As GM Marketing of Financial ...