Danielle Bond CMO Aurecon B2B Marketing Conference Sydney Australia 2019

Danielle Bond

Aurecon
Global CMO

Danielle Bond is the Global Head of Marketing & Communications at Aurecon, an international engi-neering and infrastructure advisory company with offices across Australia, New Zealand, Asia, the Middle East and Africa.

As CMO, Danielle has overseen the development of Aurecon’s brand and positioning since 2009. Her team has been awarded Gold Quills by the International Association of Business Communicators for their work on Marketing, Advertising & Brand Communications including for Employer Brand and Graduate Recruitment campaigns.

A differentiated brand based on eminence, innovation and digital transformation is at the heart of Aurecon’s journey. It has entailed an inside-out approach engaging staff and a strong partnership between the Marketing and HR teams.

Aurecon’s innovative and future-ready culture has been formally recognised through numerous acco-lades recently, including:

  • being named one of the most sought-after employers in Australia by LinkedIn in 2018;
  • being ranked 5th overall in the 2017 Australian Financial Review (AFR) Most Innovative Companies list;
  • receiving Good Design Australia’s ‘Award of the Year’ in 2017;
  • being named by peak industry body Consult Australia Large Firm of the Year at its annual Awards for Excellence in 2017;
  • and being recognised in 2017 by the Workplace Gender Equality Agency for being an employer committed to promoting gender equality in Australian workplaces.

Danielle has previously worked for Ernst & Young where she led its ANZ Marketing team with responsibility for client programmes, brand management and the Entrepreneur of the Year programme.

And rounding out her professional services firm expertise, Danielle has also led marketing teams in several law firms including Corrs Chambers Westgarth.

She holds qualifications in journalism, business and marketing from the University of Queensland, the University of Technology, Sydney and City University, London.

All session by Danielle Bond

11:00AM

Building a solid brand, telling your story, and engaging your brand ambassadors

Learn how to brand from the inside out with corporate culture, community, and brand experience.