Coran Lill CMO IRESS B2B Marketing conference melbourne australia

Coran Lill

IRESS
Global CMO

All session by Coran Lill

2:35PM - 3:00PM

Case Study: Building a fully centralised global marketing team from scratch

As an ASX listed fintech servicing the Financial Services industry, for 22 years they had no marketing team. Coran joined two years ago to build a fully centralised global marketing team, allowing for local differentiation across the seven countries in which they operate.

In this insightful presentation he’ll share the steps and strategies he’s ...