WORKSHOP VENUE: Novotel Clarke Quay

Without understanding the various steps customers take from brand engagement to brand advocacy, it is impossible to develop a customer experience strategy.

Understanding customers, their motivations, the roles within the organisation that will interact with your brand, purchase your product or service, engage with customer support, and their end-to-end ...

Carlos Hidalgo, one of the most respected and influential B2B marketers in North America and Author of Driving Demand – Transforming B2B Marketing to Meet the Needs of the Modern Buyer will deliver a closing keynote that speaks to the steps B2B organisations need to take in order to transform and drive innovation. Hidalgo will ...