Head of Brand and Candidate/B2C Marketing
Babi Kahveci is a brand and marketing strategist with over 14 years’ experience working with leading brands including Honda, John West, Crown Casino, La Trobe University and more recently SEEK. A commercially astute and seasoned marketer, Babi thrives on solving customer problems through brand and marketing solutions. As the Head of Brand & Candidate Marketing at SEEK, Babi is passionate about building high-performing teams and taking the wider business on a brands journey.
All session by Babi Kahveci
9:10AM - 9:35AM
One brand for the B2B & B2C marketplace – how SEEK evolved it’s approach to brand strategy and communications
In this session, Babi, Head of B2C/Candidate Marketing and Suzanne, Head of Hirer/B2B Marketing will share the challenges faced and lessons learnt in building the first ever marketplace campaign for SEEK, “Pink Smoke” in September this year, including how they have harnessed the SEEK challenger spirit in the face of increased competition.
Babi and ...