AI for CMOs & Marketing Leaders with Andy Lark - Workshop

Friday 16 Oct 2026 | 9.00am - 3.00pm | Singapore | PARKROYAL COLLECTION Pickering

Leading marketing in the age of AI, agents and the AI-mediated buyer.

A practical executive workshop for leaders who need to move beyond experimentation and build an AI-enabled marketing organisation.

AI has moved from experimentation to infrastructure.
For marketing leaders, the question is no longer simply “How can my team use AI?” It is “How does marketing need to change when our customers, competitors and employees are all using AI?”

Generative AI is evolving into agentic AI: systems capable of researching, reasoning, coordinating workflows and taking action. At the same time, AI assistants are influencing how B2B buyers discover, compare and evaluate brands before they ever speak to sales.

This workshop helps senior B2B marketing leaders move beyond isolated tools and productivity hacks to build a practical (and fluid) strategy for AI-enabled marketing transformation.

Who should attend The AI for Marketing Leaders workshop:

This workshop is for marketing leaders who need AI to become an everyday advantage to set strategy, build teams, design workflows and create growth.
Built for smart-but-swamped marketers who need practical, commercially relevant ways to use AI to reshapes strategy, team capability, operating models, governance and executive expectations.

This workshop is designed specifically for senior marketers leading teams, who are responsible for shaping strategy, driving growth, and leading team and organisational transformation and is ideal for:

Chief Marketing Officers (CMOs) & Heads of Marketing - Understand how AI reshapes strategy, team capability, operating models, governance and executive expectations.

Marketing Directors & Managers - Redesign workflows, improve productivity and use AI to make faster, better-informed marketing decisions.

Marketing Directors & Managers - Redesign workflows, improve productivity and use AI to make faster, better-informed marketing decisions.

Workshop outline:

Led by Andy Lark, the CMO who helped build Xero into a global software company, reset Commonwealth Bank’s brand and digital experience, lead Dell marketing globally, and co-authored the bestseller “Augmented,” AI advisor and investor in AI start-ups, you’ll learn from someone who’s actually built AI-first companies.

  1. The New AI-Enabled CMO

From GenAI experimentation to AI transformation.

Copilots, agents and autonomous workflows

Productivity versus competitive advantage

AI-augmented marketing team models

2. Leading AI Transformation

AI transformation is ultimately a leadership and change-management challenge.

Driving capability and adoption from the top

The AI Marketing Organisation of the future and the roles of AI Marketing/ GTM Engineers and why they are essential to your marketing organisation

Communicate progress to the executive team and board

2. Building an AI-Enabled Marketing Operating Model

How team capabilities, talent, workflows, technology and data need to evolve — including what to centralise, what to empower and what to redesign.

Team & Talent: Reskilling marketers: AI copilots, prompt engineering, data thinking. New roles: GTM/Marketing AI Lead, Automation Strategist, Data Translator

Processes & Workflows: AI-infused campaign workflows, Governance and standard operating procedures (SOPs), Creating reusable prompt libraries

Technology & Data Foundation: Requirements for genAI, predictive AI and automation tools, Integrating AI with existing martech and CRM stacks, Data readiness assessment

 

3. Risks, Ethics & Governance for CMOs

Brand safety, hallucinations, accuracy, copyright

Data security and customer privacy

Responsible use policies for marketing teams

Setting boundaries & oversight frameworks

 

4. High-Impact AI Use Cases for B2B Marketing Leaders

Brand & Positioning: AI-assisted audience research, competitive intelligence and category mapping, Crafting messaging using LLM-driven insight extraction

Demand Generation: Predictive lead scoring models, AI-driven segmentation, intent modelling, and content personalisation, Campaign optimisation: message testing, channel mix modelling, creative iteration

Content & Thought Leadership: GenAI for content scaling (without damaging brand quality), Automating research, outlines, drafts, repurposing assets, Human + AI creative workflows

Customer Experience & ABM: Auto-personalised ABM plays, AI-enhanced intent detection and buying-group orchestration, Next-best-action modelling across the customer journey

Customer Operations: AI-enhanced CRM hygiene, pipeline forecasting, churn prediction, Smart dashboards and automated insights for exec reporting

 

 

4. Executive Discussion: Leading AI Change

How to drive executive alignment & budget support

Communicating AI strategy to the board/leadership team

Building cross-functional partnerships with Sales, Product, Data & IT

Setting boundaries & oversight frameworks

Lessons from early adopters: what works, what fails

The executive challenge:
If every competitor has access to the same AI technology, where will your competitive advantage come from?

Max 30 places available - Register Now!

Lead the change — before the change leads you
The strongest AI advantage will not come from access to tools alone. It will come from leadership: choosing the right problems, redesigning work, building trust and helping teams move from isolated experimentation to repeatable value.

andy lark hositng an AI in marketing workshop in sydney australia 2026

Your Workshop Leader:

Andy Lark is a Renowned Australian Technology Futurist, Specialist in AI, Entrepreneur & Global Marketer

He's the Former CMO of CBA, Xero & Foxtel

He helped build Xero from a startup into a global software company, launched apps used by millions, transformed Commonwealth Bank’s brand and digital experiences, and created one of the world’s largest eCommerce sites at Dell.

Andy leads the application of AI in marketing. He has built multiple AI-first startups and advises global brands on AI strategy.

He is regularly ranked among the Top 100 CMOs and digital leaders worldwide and co-authored the bestseller “Augmented.

His work earned him the New Zealand Government’s World Class New Zealander Award and the Flying Kiwi Award for the NZ Hi-tech sector.

Only 30 places available - Register Now!
Limited Places Available - Register Now!