• 21-23 August 2019 | PARKROYAL on Pickering Singapore

    B2B Marketing Leaders Forum ASIA 2019

    Asia's first B2B marketing conference focused on revenue, growth, leadership and personal career advancement
     

    21-23 August 2019 | PARKROYAL on Pickering Singapore

Where B2B marketers become revenue generating machines, secure larger budgets and a stronger voice in the C-suite!

Asia’s largest B2B marketing conference focused on revenue, growth, brand, leadership and personal career advancement.

In August, 250 of ASIA’s B2B CMOs and marketing leaders will gather in Singapore to learn the latest strategies, technologies and leadership techniques for turning  their departments into revenue generating machines, become (and remain) modern marketers and advance their careers as individuals.

NEW for 2019!  In 2019 you’ll be able to hear from 40 B2B CMOs, choose from 6 different tracks and 18 industry and topic focused sessions.

“We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education” – Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (US)

 

> View the 2019 conference overview

Our first 2019 B2B marketing expert speakers include

  • Renee McGowan CEO Asia Mercer B2B Marketing Conference Singapore 2019

    Renee McGowan

    CEO Asia
    CMO to CEO: CMOs at the leadership table and beyond – sharing her personal career journey
  • Rachael Powell Chief Customer People and Marketing Officer Xero B2B Marketing Conference Singapore 2019

    Rachael Powell

    Global Chief Marketing, Customer and People Officer
    Customer Experience: The CMO as Head of Customers and HR/Employee Experience
  • Carla Johnson Speaker Author Storyteller B2B Marketing Conference Singapore 2019

    Carla Johnson

    Author of 8 books, one of USA's top experts in B2B, digital & content marketing
    Marketing drives business, don't just support it.
  • Frank Trevino CMO Exodus Space Corporation and Partner Tinman Kinetics B2B Marketing Conference Singapore 2019

    Frank Trevino

    CMO & Partner AI Strategy
    AI and the Future of Business - Welcome to the Innovation Economy
  • Cassius Taylor Smith Executive Director Colliers International B2B Marketing Conference Singapore 2019

    Cassius Taylor-Smith

    CMO Asia
    How to double growth and revenue in Asia in 5 years
  • Wendy Walker Salesforce B2B Marketing Conference Singapore 2019

    Wendy Walker

    Senior Director Marketing APAC
    Building brands and driving growth with data-driven decision making
  • Amit Sinha Roy CMO Tata Communications Marketing Conference Singapore 2019

    Amit Sinha Roy

    VP Marketing
    Sales & Marketing Alignment Customers, Competitors and Industry - Closing the insight-to-action gap
  • Bhupesh Lall CMO Autodesk B2B Marketing Conference Sydney Australia 2019

    Bhupesh Lall

    APAC CMO
    CX, retention & loyalty transformation: Keeping customers for life in a subscription-based business
  • Rashish Pandey Director of Marketing Cisco B2B Marketing Conference Singapore 2019

    Rashish Pandey

    Director of Marketing, Asia Pacific & Japan
    Marketing Leadership and Sales & Marketing Alignment in the new era of sales transformation
  • ljubica radoicic marketing director apac hexagon ppm b2b marketing conference sydney australia 2019

    Ljubica Radoicic

    Marketing Director APAC
    SMB: Creating the marketing revenue engine with limited resources
  • Todd Bates Head of International Marketing B2B Marketing Conference Singapore 2019

    Todd Bates

    Head of International Marketing
    Sales Enablement, Content Analytics and ROI
  • Leslia Beckman Marketing Director Malwarebytes B2B Marketing Conference Singapore 2019

    Leslie Beckman

    Asia Pacific Marketing Director
    SMB: Growth marketing across Asia Pacific
  • Fiza Malhotra CMO Space Matrix B2B Marketing Conference Singapore 2019

    Fiza Malhotra

    Global CMO
    SMB: Digital Marketing Growth in Asia with limited budget and resources

Customer Experience Design Workshop with Carla Johnson

Customer Experience Strategy

Persona Development

Journey Mapping

Tickets are capped at max 30 attendees for a personal learning experience.

Strategies, Technologies and Leadership you'll learn in 2019!

Marketing Leadership

The 12 powers of a marketing leader – how to succeed by building customer and company value

The CMO at the leadership table – demonstrating marketing’s contribution to company growth and revenue

Inspiring Marketing Leadership – Developing and mobilising the most powerful marketing team for your organisation

Customer Experience

The CMO as owner of Customer Experience – The road to customer centricity.

86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.” – how are we tracking?

The role of marketing in customer experience – How marketers are becoming gatekeepers of customer experience in their businesses and how to prepare for a customer-centric future

LOCALISED VS REGIONAL

With the fast changing and geographically spread Asian markets, for B2B marketers there is a constant need to balance local customer and sales demand vs the efficiencies and scale provided by a more regional focus.

Managing scale and business growth while meeting unique needs of each local country in Asia Pacific

Corporate and regional interplay – Managing HQ requirements while meeting unique needs of local countries

DIGITAL & BRAND TRANSFORMATION

Effective change management leadership skills to guide your organisation through transformational journeys.

ANALYTICS, ROI & DASHBOARDS

To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue.

Changing the perception of the marketing team into a  legitimate revenue generator – aligning metrics to business financials.

Data-driven marketing – analytics to measure marketing initiatives and continuously improve performance.

SALES & MARKETING ALIGNMENT

Sales and marketing teams that function like a single, well-oiled machine, with established SLAs and clear definitions of MQLs and SQLs creates a revenue funnel minimises friction and maximise financial returns.

The need for a shared view of the entire funnel, shared metrics, shared tone of voice when building and progressing pipelines to revenue.

Navigating Martech

Many B2B marketers are struggling to keep up with the pace of change with an overwhelming number of new marketing technologies and a large choice of potential vendor partners.

Building the B2B marketing technology stack that drives business impact, efficiency and ROI.

The ultimate martech stack strategy, implementation and the challenges when building and maintaining marketing stacks.

Demand Generation

The magic formula for high quality MQLs (Marketing Qualified Leads) sales love.

Marketers must take a step back from tactics and develop a more buyer-centric strategic approach to their demand generation.

Aligning with sales throughout the entire Demand Generation process

CONTENT MARKETING, ROI & SOCIAL SELLING

Creating content strategy that delivers tangible results to the business.

Brands as publishers: effective content marketing is key to attract and retain customers through compelling, multi-channel storytelling – how to prove ROI on every single piece of content.

Equipping and enabling not just sales with competency in social selling.

B2B-marketing-conference-sydney-australia-2018-brochure

Be the first to receive the program once released end of May.

Leave your details and we'll send you the brochure as soon as it's released.

Super Early Bird Rates end Friday 31 May!

Our events sell out every year so book early to secure your seat.

Watch the highlights of Singapore 2018

Our 2019 Partners/Sponsors

Helping Asia's B2B marketers turn their departments into revenue generating machines in 2019:

Headline Partner

Salesforce at B2B marketing conference in Sydney and Singapore 2019 and australia

Gold Partner

Gold Partner

Verticurl at B2B marketing conference in Singapore

Gold Partner

LinkedIn Marketing Solutions

APAC B2B Agency Partner

Mccorkels b2b marketing agency leaders conference singapore 2018

Associate Partner

Aventri

Video Production Partner

Shootsta at B2B marketing conference in Singapore

Associate Partner

Tealium

B2B Media Partner

Marektorium for B2B marketers in Asia Pacific

Interested in becoming a sponsor?

If your company is interested in sponsoring the B2B Marketing Leaders Forum ASIA 2019, we’d love to hear from you. Download our partnership prospectus here.

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