• 19 November 2019 | Central Pier, Docklands | Melbourne

    B2B MARKETING LEADERS FORUM MELBOURNE 2019

    Melbourne's largest B2B marketing conference focused on revenue, growth, leadership and personal career advancement!
     

    19 November 2019 | Central Pier, Docklands | Melbourne

Strategies, Technologies and Leadership - for turning marketing departments into revenue generating machines

Melbourne’s largest gathering of B2B CMOs and marketing leaders will this year be held on the 19th November at Docklands.

250+ B2B marketers will gather in Melbourne in November to to discuss the latest strategies, technologies and leadership techniques for turning their marketing departments into revenue generating machines, secure larger budgets, a stronger voice in the C-suite and become (and remain) modern marketers.

“We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education” – Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Specialist (US)

NEW IN 2019: In-depth practical learning with Industry and Topic focused Group Discussions
You asked for more practical learning, more choice, more chances to get to know fellow B2B marketers with the same challenges or in the same business as you.
With 14 topic and industry focused group sessions, each group session is moderated by a B2B marketer who will first share their own story and then moderate workshop style group discussions, you’ll this year be given the opportunity to share experiences, discuss issues, learn about other’s pitfalls and success stories and benchmark with peers.

> View event overview

First confirmed speakers for Melbourne

  • Natalie Feehan

    Executive GM, Group Marketing
    The balance between brand and revenue investments - Building your "Board Friendly" brand strategy
  • Julie Walker

    Head of Marketing APAC, Slack
    Enterprise Growth Marketing: The essential shift from product-first to customer-first
  • Bernice Muncaster

    Director of Marketing and Communications
    Brand and Team Transformation - Change Management – IT/SW/Cloud Group Discussion
  • Jarther Taylor

    Chief Marketing Officer, KPMG Australia
    Delivering differentiating cross-channel experiences in professional services
  • John Walker

    Head of Marketing and Customer Experience
    Customer Experience in B2B2C and Manufacturing
  • Danielle Bond

    Global CMO - Aurecon,
    Aurecon
    The CMO as a business leader first, marketer second – CFO literacy
  • Natalie Truong

    CMO Asia & Head of B2B Marketing - Pacific
    B2B Marketers – we must change the conversation! Sales & marketing alignment, revenue focus and managing HQ
  • Rebecca Burrows

    GM Marketing, Business & Government
    Data Led Transformation - data first approach focused on commercial outcomes
  • Isaac Smith

    EM of Marketing Commercial
    Data Insights & Science – What do you or don’t you know about your data
  • Stefanie Di Trocchio

    Digital Content Director, Origin
    The rise and rise of B2B content marketing – the past, present, future
  • Ljubica Radoicic

    Marketing Director APAC, Hexagon PPM
    The Revenue Marketing Playbook - Creating the marketing revenue engine
  • Glenn Flower

    Chief Marketing & Product Officer, 5G Networks
    Getting the most out of small teams and minuscule budgets
  • Carlos Hidalgo

    B2B CX, ABM and Demand Gen Specialist
    Forum MC and Workshop Leader: B2B CX, Journey Mapping + ABM and Demand Gen

Workshops with Carlos Hidalgo

ABM & Demand Generation

B2B Customer Experience & Journey Mapping

Capped at 30 spaces!

Strategies, Technologies and Leadership you'll learn in Melbourne!

Brand & Marketing Leadership

Brand leadership and growth when managing many global brands, in local markets, for individual customers.

Inspiring marketing leadership and personal career growth.

Invest in yourself.

CX Strategy & Journey Mapping

The CMO as owner of Customer Experience – The road to customer centricity.

B2B buyers are expecting the same level of service and experience that they’re getting with consumer brands; the quest to delivering personal and friction-free multichannel B2B customer experiences, at every single touchpoint.

Managing Change & TRANSFORMATION

Effective change management leadership skills to guide your organisation through transformational journeys.

The increasingly larger role of marketing leaders today to take ownership of Customer Experience along with leading Digital Transformation increasingly involves managing change.

Marketing, Sales & Partner Channel Alignment

Marketing as fully owning the end-to-end customer including; direct, online and partner channel sales.

Transforming a previously sales led company culture to a marketing led organisation with a clear go-to-market strategy.

ANALYTICS, ROI & DASHBOARDS

To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue.

Changing the perception of the marketing team into a  legitimate revenue generator – aligning metrics to business financials.

Data-driven marketing – analytics to measure marketing initiatives and continuously improve performance.

AGILE MARKETING

Improving marketing teams with agile methodologies.

Agile marketing frameworks are getting adopted for speed, flexibility and results.
Gain practical insights into some of the lessons learnt from embedding an agile approach within marketing teams.

Our Sydney Forum is APAC's largest conference for B2B marketers!

Our 2019 Partners:

A huge thanks to all our amazing partners. We couldn’t have a conference without you!

Headline Partner

Adobe

Platinum Partner

Gold Partner

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Gold Partner

LinkedIn Marketing Solutions

APAC B2B Agency Partner

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B2B Media Partner

Marektorium for B2B marketers in Asia Pacific

Interested in becoming a sponsor?

If your company is interested in sponsoring the B2B Marketing Leaders Forum MELBOURNE 2019, we’d love to hear from you. Download our partnership prospectus here.

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