• 19 November 2019 | Central Pier, Docklands | Melbourne

    B2B MARKETING LEADERS FORUM MELBOURNE 2019

    Melbourne's largest B2B marketing conference focused on revenue, growth, leadership and personal career advancement!
     

    19 November 2019 | Central Pier, Docklands | Melbourne

Strategies, Technologies and Leadership - for turning marketing departments into revenue generating machines

400 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally, in November last year we brought the Forum to Melbourne (because so many of you asked us too).

It SOLD OUT of tickets 3 weeks out. For 2019 all sponsored speaking slots are already sold out so if you’d like to sponsor, please contact us asap to get involved.

At Melbourne’s 2nd annual B2B marketing conference it’s your chance to learn the latest strategies, technologies and leadership techniques for turning  your departments into revenue generating machines, become (and remain) modern marketers and advance your careers as individuals.

“We’re seeing a large skills gap today in B2B marketing, and it’s conferences like these that help fill that gap as this is the only place they’re going to get this kind of education” – Carlos Hidalgo – Customer Experience Strategy, B2B Demand Generation and Change Management Expert (US)

 

NEW for 2019! In 2019 you’ll be able to hear from 40 B2B CMOs, choose from 6 different tracks and 18 industry and topic focused sessions to customise your agenda and maximise your practical learning!

Call for 2019 Speakers!

Please contact us today if you’re a CMO from a brand with a great story to share.

Strategies, Technologies and Leadership you'll learn in Melbourne!

Brand & Marketing Leadership

Brand leadership and growth when managing many global brands, in local markets, for individual customers.

Inspiring marketing leadership and personal career growth.

Invest in yourself.

CX Strategy & Journey Mapping

The CMO as owner of Customer Experience – The road to customer centricity.

B2B buyers are expecting the same level of service and experience that they’re getting with consumer brands; the quest to delivering personal and friction-free multichannel B2B customer experiences, at every single touchpoint.

Managing Change & TRANSFORMATION

Effective change management leadership skills to guide your organisation through transformational journeys.

The increasingly larger role of marketing leaders today to take ownership of Customer Experience along with leading Digital Transformation increasingly involves managing change.

Marketing, Sales & Partner Channel Alignment

Marketing as fully owning the end-to-end customer including; direct, online and partner channel sales.

Transforming a previously sales led company culture to a marketing led organisation with a clear go-to-market strategy.

ANALYTICS, ROI & DASHBOARDS

To maintain credibility and budgets, CMOs must quantify the contribution of marketing to revenue.

Changing the perception of the marketing team into a  legitimate revenue generator – aligning metrics to business financials.

Data-driven marketing – analytics to measure marketing initiatives and continuously improve performance.

AGILE MARKETING

Improving marketing teams with agile methodologies.

Agile marketing frameworks are getting adopted for speed, flexibility and results.
Gain practical insights into some of the lessons learnt from embedding an agile approach within marketing teams at ANZ and Deakin University.

Call for workshop leaders!

Get in touch if you'd like to host a workshop.

Workshops are capped at 30 attendees for a personal learning experience

2019 B2B Marketing Conference in Sydney Australia for CMOs

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Our Sydney Forum is APAC's largest conference for B2B marketers!

Interested in becoming a sponsor?

If your company is interested in sponsoring the B2B Marketing Leaders Forum MELBOURNE 2019, we’d love to hear from you. Download our partnership prospectus here.

Our confirmed Partners for 2019 include:

A huge thanks to all our amazing partners. We couldn’t have a conference without you!

Headline Partner

Adobe

Platinum Partner

Gold Partner

LinkedIn Marketing Solutions

APAC B2B Agency Partner

McCorkell-logo-2018_(Black)

B2B Media Partner

Marektorium for B2B marketers in Asia Pacific

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