Tori Starkey currently holds the role of General Manager, Marketing (CMO) for Ricoh Australia. In this role she is a key member of the Executive Leadership Team and is responsible for Marketing, PR, Communications, Digital, Sales Operations and Enablement as well as Product Management. Tori joined Ricoh after 6 years as Marketing Director at VMware. Prior to that she was Marketing Director for Consumer, Business and Government at Telstra. She has over 20 years of marketing experience where she has served senior marketing roles in some of Australia’s largest Marketers including the Commonwealth Bank of Australia. She has a passion for fostering intelligence driven marketing cultures that are focused on customer centric, effective, omni-channel marketing programs.  Delivering bold yet effective go-to-market strategies, saw her recognised in 2016 she was ranked as one of the top 50 CMOs in Australia. Holding a Master Degree from MGSM and a Bachelor of Business from UTS, she has held a number of advisory positions including previously Chairing the, Relationship Marketing and Customer Management (RMCM) Council at ADMA.