Colonial First State been helping Australians with their superannuation, investment and retirement needs since 1988. As Head of Marketing, Nicole leads Colonial First State’s marketing function which spans brand, sponsorship, marketing, communications, content, events and operations. Nicole is responsible for setting the strategic direction for the brand and the end to end marketing program to drive growth and engagement across all customer groups. Nicole joined Colonial First State in 2012. Prior to joining Colonial First State, Nicole held marketing and communications roles at ING Australia, AMP and MLC specialising in superannuation, investments and insurance. Nicole is a commercially focussed marketing leader with a proven track record of driving change and building engagement across teams. Nicole holds a Bachelor of Communications and Master of Marketing from University of Technology Sydney.