Mavis Liew

Principal Analyst
Mavis is an industry veteran who is passionate about technology and marketing. She has more than 20 years of marketing experience at B2B technology companies in Asia Pacific and around the world. She has in-depth knowledge of marketing strategy, demand generation, branding and communications, and planning and storytelling in the digital age. Previous Work Experience Mavis joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, Mavis held regional APAC and global marketing leadership roles at companies such as PeopleSoft, EMC, and SunGard. She has in-depth knowledge of marketing strategy, demand generation, branding and communications, and planning and storytelling in the digital age. Education Mavis graduated from Monash University in Australia with a Master of Marketing degree.

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