Kate Massey CMO J Curve B2B Marketing Conference Sydney Australia 2019

Kate Massey

JCurve Solutions (ASX: JCS)

With 12+ years in B2B technology marketing, Kate is passionate about the customer experience and believes success is only possible through investment in people, culture and customers.

Being a result focussed leader has seen Kate recognised in the 2018 CMO Magazine’s Top CMO50 and as CEO Magazine’s 2018 Young Executive of the Year.

CMO of JCurve Solutions (ASX: JCS) Kate spearheads growth as part of the Executive Team. Kate is responsible for delivering a strategic marketing plan that drives significant value and defines the business future across all divisions with year-on-year growth and increased shareholder value.

Kate’s role as CMO is to build go-to-market plans that drive sufficient lead generation to support the sales team in achieving growth revenue targets, building customer advocacy and strengthening the company brand.

During her career she has developed a deep understanding of the way technology empowers businesses to realise tangible improvements and growth. She is passionate about making business management solutions accessible to businesses of all sizes helping them to empower growth, reduce costs and increase efficiency to deliver real benefits to their businesses. Kate is also just as enthusiastic about consistently growing and improving JCurve Solutions’ company culture and employee engagement.

Today, JCS has grown to become the largest partner for NetSuite (the #1 cloud ERP) globally in terms of customer numbers and has recently completed an acquisition of a Singapore based partner to expand their footprint into Asia.

Outside of the office Kate demonstrates her resilience and drive as a champion fundraiser and advocate for Cure Cancer Australia Foundation and has completed a number of memorable adventures to raise money for this cause (including the gruelling Kokoda Trail, conquering the highest-free standing mountain in the world Mount Kilimanjaro and crossing the finish line of the New York Marathon. Kate has personally raised over $67,000 to contribute towards stamping out cancer.

All sessions by Kate Massey