Carlos has 25 years experience as an executive with a focus on individual and business transformation with focus on CX Strategy, B2B Demand Generation & Change Management. He’s been voted most influential B2B Marketer in North America and is the best-selling Author of  “Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer” ranked by the  Book Authority among the top five marketing books of all time.