Ada joined Equinix in 2012 and is currently Director of Marketing Planning and Operations and Head of Customer Recognition in Asia-Pacific. She also serves as a co-chair for the Equinix Women Leaders Network (EWLN) for the region. During her 16+ years of B2B marketing, she has gained experience working in both global and regional roles. Previously Ada led the integrated programs and channel marketing team in Asia-Pacific. Prior to joining Equinix, she was the Global Analyst Relations and Marketing Communications Manager at Absolute Software where she successfully positioned the company into a Gartner Magic Quadrant. Before that she was responsible for global marketing at Layer 7 Technologies (a CA company), building a startup and supporting its growth strategy. She also held North America marketing and customer relationship roles at Pivotal CRM and Vancity in Canada.