Essential marketing skills today



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Biggest issue facing B2B marketers today



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Why creativity is important in B2Bs

 Marketing speaker and writer Carla Johnson believes developing a company’s creative capacity is just as important for B2Bs as it is for B2Cs. Related video: What skills modern marketers need

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What does digital transformation mean for B2Bs?



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How one company created a great B2B customer experience

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What skills do modern B2B marketers need?

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Slack’s Kelly Watkins on B2B marketing strategies

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Will Scully-Power and the future of martech

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Xero’s Penny Elmslie: advice for B2B marketers

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Volvo Trucks’ viral video content and PR strategy

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