Vanessa is a results-oriented global marketer with proven success in services and B2B environments. Vanessa has more than 15 years of experience in global marketing. She excels in creating strategic marketing plans, developing strong brand identity and awareness, driving growth through integrated campaigns, and thought-leading communications.
Ms Lyons began working with AUB Group Limited (then Austbrokers Holdings Limited) in June 2014, and is responsible for the brand and marketing strategy, integrated business development campaigns, public relations, events and communications. Additionally, her role encompasses working with the 75+ partners in the network to develop customer-specific propositions and campaigns, enabling partners to leverage the scale of a top-250 ASX listed company’s marketing capability.
Prior to joining AUB Group, Vanessa most recently returned to Australia after three years in Chicago as Head of Marketing for Discover Financial Services, a banking and payments business. She has previously worked in senior marketing roles at Superpartners, Telstra and Phillips Electronics (in Auckland, New Zealand and Shanghai City, China). She is a graduate of the University of Technology in Sydney, with a Bachelor of Business, majoring in Marketing and Management.