Tricia Weener is Global Head of Marketing for HSBC Commercial Banking as well as Asia Head of Marketing for Commercial Banking and Global Banking and Markets. She is a Fellow of the Chartered Institute of Marketing and the Marketing Society, as well as Chair of the Marketing Society in Asia. In addition Tricia is Chair of the BritCham Marketing and Communications Committee in HK and was recently awarded Business Leader in the ‘Women Leading Change in Asia’ Awards. Her commercial and creative marketing skills have been honed over her plus 20-year career working in senior leadership roles in B2B and B2C across numerous industry sectors including; retail, FS, luxury goods, drinks, FMCG, travel and sport.
Tricia is a strategic marketing leader with a passion for people and helping them fulfil their potential. She is truly customer centric relying on customer and business insights to help define propositions and build brands, always striving to bring innovation and ideas to transform customer and user experiences. Tricia is a strong advocate for diversity supporting LGBT and women in the work-place, as well as being a Sustainability Leader for the HSBC group. She is currently based in Hong Kong, with experience across geographies including Asia, the US and EMEA.