Tim Lyons

CMO, QSR International
Tim Lyons CMO QSR International marketing business event Sydney Australia 2018

Tim Lyons

CMO, QSR International
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Biography

Currently the Chief Marketing officer at QSR International – the world leading qualitative research software developer – Tim is tasked with exponential revenue growth and is mobilizing his marketing resources across channels to ensure the company takes its place on the global stage, riding the wave of value currently being realized from data insights and integrity based qualitative research. Tim’s passion for solving commercial problems and driving business growth informs all his marketing decisions, and has helped grow QSR’s global footprint across academic, government and commercial organizations to more than 1.5 million users worldwide.

Tim’s organizational growth and marketing experience has seen him working across the globe in Europe, the United States, Australia and Asia with senior marketing roles at NZTE (New Zealand Government’s Economic Development Agency), Leica Microsystems and Leica Biosystems (both Danaher companies NYSE:DHR).

His career emphasizes a passion for progressive customer oriented marketing strategies, especially centred around technology and growth businesses. He possesses a proven record in B2B, agency and public sector organizations, and has demonstrated achievements building commercial strategies, go-to-market process, integrated communications platforms, and revenue realization (big results with small resources).

A worldwide strategic marketing leader, Tim continues to be a constant champion in highlighting the commercial delivery of a metrics driven marketing organization, exercising true breadth of channel and adopting a “no stone unturned” ethos in the pursuit of customer engagement.

All session by Tim Lyons