Thomas Barta

World Leading Expert on Marketing Leadership (Former CMO, McKinsey and Kimberly-Clark)
Thomas Barta Marketing Academy Leadership B2B Marketing Conference Sydney Australia 2017

Thomas Barta

World Leading Expert on Marketing Leadership (Former CMO, McKinsey and Kimberly-Clark)
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Thomas Barta is a World Leading Expert on Marketing Leadership, Advisor at The Marketing Academy and Author: The 12 Powers of a Marketing Leader – The Leadership Guide for 21st-Century Marketers, Based on the largest ever research on marketing leadership

Thomas speaks, writes, and consults to marketing leaders on raising and achieving their growth aspirations, he speaks, writes, and advises Fortune 500 leaders on how to turn customer focus and innovation into reality.

His path-breaking research at the intersection of marketing and leadership (including the world’s largest study on what drives CMO success) empowers leaders to rethink the way they approach marketing in the C-suite, mobilize colleagues, build winning teams and, above all, inspire change.

He’s the author of The 12 Powers of a Marketing Leader (with Patrick Barwise).

Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world’s most prominent companies. He gives more than 40 annual keynote speeches and master classes for companies, industry associations, and universities.

After a fast-track marketing career at Kimberly-Clark (Kleenex), Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way. As a dean of the firm’s highest-rated internal program, he trained over a thousand McKinsey leaders on driving change without authority. He also shaped, for several years, McKinsey’s highly successful global client relationship strategy efforts.

Thomas serves as the long-standing leadership dean for the CMO Fellowship Programme (a joint venture between McKinsey and the Marketing Academy to prepare CMOs for a CEO role).

Thomas holds an MBA from London Business School and a master’s in clinical organizational psychology from INSEAD Business School (Singapore).
He writes for Forbes, His blog,, reaches thousands of executives across a broad range of industries

The 12 Powers of a Marketing LeaderDownload the first chapter

All session by Thomas Barta